And let's not forget that 2 of top 3 songs on the Hot 100 this week are by alternative acts (Gotye and Fun.) The kids are really into this stuff so I think most alt stations would be better served going here than going more active friendly.
Um kids are into today's Metal.. like Avenged Sevenfold, 5 Finger death Punch.. they are what is selling.... alternative stations are hanging on barely by the 32-38 year olds. Active rock always beats out Alternative rock.
Funny didn't see them among the Top 100 albums last year....oh wait, had to click through a few pages:
Five Finger Death Punch #179 (interesting fact...this was out-sold last year by a budget Lynyrd Skynryd compilation).
Not selling. Maybe enough to warrant a spin or two on 98Rock or 97X among the more popular fare, but not enough to build a format around.
As for "Active rock always beats out Alternative rock". This certainly doesn't apply to actual music sales. As far as ratings, one need look no farther than Jacksonville at Cox-owned 97X clone WXXJ to disprove that statement. And in the top 10 markets (spread across the country, so this is not a regional phenomenon) the top flavor of current rock station?
New York: Alt. (an out-of-market signal, as NYC proper has no current rock station).
L.A.: Alt. (KROQ is also the 7th largest billing station in the US).
Chicago: Adult Alt.
San Fran: Alt.
Dallas/Ft. Worth: Alt.
Washington D.C. Alt.
Atlanta: Rock (no major Alt. station in the market)
As for what "the kids" are actually listening to, you'll find that on 'FLZ and Hot (where what little rock you'll find is on the alternative side). If "the kids" were actually still into "metal", the stations that cater to them would be playing it. The "kids" around here all seem to be listening to Hip Hop, Dance/Pop, a side of Alt. Rock, and a splash of dubstep.
They seem to like sharing it, too (usually at 3am driving past my house).
Back to "The Bone"...I'd suggest the syndicated "Loveline" for late nights, but it's already tied up at WSRQ-AM Sarasota.
I also wonder if Fisher will make the jump over to 102.5.