To everyone in Jax, us Oldies/Classic Hits fans in Atlanta are feeling your pain. Our Oldies/Classic Hits station in Atlanta (Atlanta's Greatest Hits) switched to All News 106.7 Tuesday morning.
Hoping both cities get another Classic Hits/Oldies station really soon.
Jacksonville is a wonderful place to live but radio in this town is just pathetic. There are elements of Jack that I would have liked to have seen incorporated into Magic. Dropping 95% of the rock would have been a great starting point. In its' place I would have added more pop/easy/great to listen to at work tunes. Featuring music no no newer than the very early 90's while going deeper into the 80' offering a softer side of that decade. The 60's presents challenges. However, I agree with what CBS Radio is doing there. There is limited play but when a 60's tune is presented, the title featured goes beyond the same 20 songs.There's lots of Beatles album cuts harly anyone features. It is a great trade-off giving older listeners a bone while younger listeners see the station as 70's, 80's and even 90's. That is where the format is and where it should be. A number of times, I suggested dayparting the workday so that songs such as Blinded by the Light and Life in the Fast Lane and a number of others were not featured. IMO, those songs did more harm than good in establishing Magic as a competitive at work station. This all may sound like after the fact stuff but those @ Magic actually saw merit in all of this but it was corporate who saw things differently. Sadly, this approach was never tried. I still say things could have turned out differently.
As far as the Christmas format goes, there was such a great opportunity for a killing. When Magic flipped to Christmas, I got on the horn very quickly. Renda Broadcasting is so predictable and I knew they would overreact. I wasn't alone in knowing Christmas would be a big flop because it was too bloody early and the weather was way too warm. I suggested they admit to the mistake. If they made an announcement on their FB page, got a promotional message out on those electronic billboards and got the CC TV stations to run a story that it was too early to feature Christmas music, this would have had a very negative impact on WEJZ. They would have been stuck with the format or they would have perceived as just being a follower if they pulled the plug. In my mind, Christmas could have been a big turning point.
But really none of us know what goes on behind the scenes. Time and time again, when new management comes on board the focus becomes more about them and their legacy and impact on the market. RIFs happen all the time but potentially I saw financial gain if they could have really tapped into and grown a very large female audience who today are literally all over the dial. I just march to the beat of a different drummer. Why and how no one in this town has the guts and the vision to directly compete for a lot of WEJZ's listeners just makes no sense to me at all. So in the meantime Jax just keeps rocking on and there's very little else.