They have already started a LIGHTNING CAMPAIGN FUNDRAISER on their website. Two questions. Aren't stations/towers insured for things like this, and don't towers/antennas like that have elaborate systems to protect them against lightning?
Yes, most stations are insured. That won't necessarily get you back on the air right away.
Yes, antennas have lightning suppression systems. Note the word suppression. You can try to minimize damage, but a direct lightning hit will do some serious damage no matter how well you build it and how much cash you put into it. Talking to an engineer at NAB familiar with the situation, they may need to replace the antenna and/or the transmission line. That's on top of what's wrong with the main transmitter, and what may be wrong with the backup.
About the only way to stay on the air after a lightning strike of this magnitude is a backup transmitter site, which KPFT does not have. If you care about returning the station to the air, write them a check. They need it.