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Author Topic: March PPM ratings  (Read 806 times)
Jay F
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March PPM ratings
« on: April 19, 2012, 04:57:07 PM »
You can post 25-54 rankings, not shares.

Did KFRH not make the top 15? I can't even find their 6+ ratings anywhere. Are they non-subscribers? Same thing with KJUL/Kool...I no longer see them listed anywhere.

Yes, SUNNY and KKLZ are very strong. Same with Lotus...they have 3 stations in the the top 5 25-54.

KXTE had perhaps their best month ever in the post-Howard Stern era.

After doing excellent a few months ago it looks like KCYE has taken a freefall.

I'm still surprised at how poorly KXNT does. How come I'm seeing their AM and FM being rated seperately again? Don't they simulcast 24/7?
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radiogossip
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March PPM ratings
« Reply #1 on: April 19, 2012, 10:09:34 PM »
Quote from: Jay F on April 19, 2012, 04:57:07 PM


I'm still surprised at how poorly KXNT does. How come I'm seeing their AM and FM being rated seperately again? Don't they simulcast 24/7?

They may be considering flipping the FM back to a music format
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Jay F
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March PPM ratings
« Reply #2 on: April 19, 2012, 10:47:27 PM »
Quote from: radiogossip on April 19, 2012, 10:09:34 PM
Quote from: Jay F on April 19, 2012, 04:57:07 PM


I'm still surprised at how poorly KXNT does. How come I'm seeing their AM and FM being rated seperately again? Don't they simulcast 24/7?

They may be considering flipping the FM back to a music format


I couldn't blame them. What would be the best music format for them to flip to? They could go back to their heritage and switch to AC and compete against KSNE. If they did they would have to be careful not to overlap with KMXB..they are trending down and don't need an in house competitor. What other format holes are there?
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DavidEduardo
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March PPM ratings
« Reply #3 on: April 19, 2012, 11:00:11 PM »
Quote from: Jay F on April 19, 2012, 04:57:07 PM
You can post 25-54 rankings, not shares.

Under the new Arbitron rules, I do not believe you can even do that. Particularly, a subscriber can not reveal anything that includes non-subscribing stations.
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Jay F
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March PPM ratings
« Reply #4 on: April 19, 2012, 11:27:38 PM »
Quote from: DavidEduardo on April 19, 2012, 11:00:11 PM
Quote from: Jay F on April 19, 2012, 04:57:07 PM
You can post 25-54 rankings, not shares.

Under the new Arbitron rules, I do not believe you can even do that. Particularly, a subscriber can not reveal anything that includes non-subscribing stations.

I noticed the trades don't even list the 6+ of KFRH and KJUL, does this mean thet are non-subscribers?
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DavidEduardo
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March PPM ratings
« Reply #5 on: April 19, 2012, 11:46:52 PM »
Quote from: Jay F on April 19, 2012, 11:27:38 PM
I noticed the trades don't even list the 6+ of KFRH and KJUL, does this mean thet are non-subscribers?

Likely.

There is a subscriber lookup list on the Arbitron website.
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