I believe the new policy that Arbitron has implemented is unfair to the smaller radio companies, which do not have the deep pocket books to pay the exorbitant fees in order to subscribe to Arbitron. Furthermore, these stations will suffer because they will not have access to the information necessary to ensure that there stations are performing adequately in their particular markets, which hurts their bottom line in the sales department. Moreover, the new ratings will not give an accurate picture of what's happening within a particular market. For example, the only two companies that subscribe to Arbitron in the Jacksonville, FL market (Market #50), which are the large national radio conglomerates Clear Channel and Cox Radio. As a result, only the radio stations owned by these two companies showed up on the March 2012 ratings book. Does anyone else feel that Arbitron is doing a disservice to smaller radio companies with this new policy?
I agree with you. Just so you know, you're station is entitled to Arbitron supplied equipment at no cost even if you don't subscribe to the service. Your ratings will be listed, but you won't be entitled to the information.
I just went through this with one of my AMs. As for knowing the ratings, the station simply talks to one of the stations that does subscribe.