I finally saw the slightest glimmer of hope for AM radio today. It's an extreme long shot for numerous reasons which I'll get into below, but here's the page that turned me (a little) around:
http://onlinetonegenerator.com/hearingtest.htmlI'm 42, and I seem to only be hearing up to about 13,700 Hz. I'm HOPING it's my computer / speakers / headphones / amp / allergy medication... but here's the thing: many older listeners are reporting limited high-end capabilities:
...13000 50yo...
...4987 L 6483 R
59 yrs
Tinnitus doesn't help either....
...mom 43 stopped around 13500...
...12k right 13k left 42...
...11-12 KHz (and I sort-of think I may be kidding myself that I'm hearing anything for the last 500 Hz). 40 years old...
...14185 - 46 YEARS...
...I am 70 yo and have marked loss starting at 2000. I can hear this tone out to about 3500....
...OK up to 10 kHz apart from a narrow notch at 8 kHz. Age 67. I also have tinnitus at 8 kHz, following accidental exposure to very loud high frequency noise about 30 years ago....
...49. Used headphones. Right ear 12000 with a fade out between 5500-6500. Left ear 3000. Uh oh....
If you look at these (admittedly unscientific) posts, you can see that those over about 40 are doing good to get over 10K.
What that says to me (and I can already hear your objections, but hold on), is that clean broadband AM shouldn't sound much different to an older audience from FM... if any different at all.
Yes, there are two problems:
#1, the advertisers aren't looking for anyone over 45. However, if ONE station had almost ALL the listeners over 45 in a large market, wouldn't there be SOME advertisers who could keep it afloat?
#2, "clean" and "broadband" AM. I agree; unless you have 50 KW, and unless your listeners are using GE SuperRadios or something similar, this isn't happening.
Assuming you had the coverage... would it be in a station's best interest to partner with any company making broadband AM radios and give away dozens, hundreds if possible, of these broadband radios in their listening area?
A strong signal, targeted at an audience over 45, giving away broadband AM radios constantly... a long shot, yes... but I have to wonder if it MIGHT be enough to make an AM (music?) station not just survive, but possibly thrive.
...OK, feel free to start shooting holes in my theory.
