I think the idea is very worthwhile and I would give it three months at least to build recognition.
Instead of spreading them out over a month, I might concentrate them over a two week period of time, thus getting greater frequency for my money and shortening the time span before your listener recognizes your name. Furthermore, I might bunch my spots on say, Wednesday, Thursday and Friday - once again to focus the listener on your name.
EXCELLENT idea! Silly me -- that's a DUH comment. I should have thought about this from the very beginning. Repetition in rapid succession makes WAY more sense.
Why buy thirties - that's a lot of time to fill? Maybe they would sell you 15's and you could get more mileage for your money.
The salesguy offered me 30s, and I didn't inquire further just yet. I guess I could do 15s, but the station runs syndication during the hours I specified, so they'd have to match it with a promo or something to make the hole into a 30, which they might not be willing to do. I'll ask though. It never hurts to ask.
Consider if the station has a regular news show, or weather, or drive or sports segment. Consider something to the effect of "Radio X traffic on the 10 is brought to you by David's Computer repair, David specializes in fixing your sic Windows computer or Mac, call David when you're in computer trouble xxx-xxx-xxxx.
My only problem would be affordability in the daypart and I'm not sure if I'd get a rush of calls. I like to be able to handle calls personally because I have a very high closing rate. Voicemail not so much. I'll give it some thought, though.
Bargain with the station for fixed time spots, even if they aren't prime time. If the station has some sort of restriction on the number of times your spot can air in an hour, suggest you'd like a spot at ten before the hour and ten after the hour.
Oh? Is there some reason for this?
Spots dribbled out through the day and night will be way less effective than spots that are bunched fairly close together so the listener will hear them and remember David is the guy to call when the computer is sick.
Yes indeed. This is why I posted here originally. Being so close to a situation I'm aware that I could miss crucial things. I'm well aware that close-bunched spots are more effective than those that are spread out but for the life of me I never thought to consider spacing them into 2-week campaigns and/or packing them into certain days of the week. Sometimes you're so close to the billboard that you can't see what's on it.
I would also suggest you listen to the station you advertise on, better yet even like it.
I do listen, though I'm more concerned about reaching the proper demographics than whether I personally like it or not.
A computer show, by the way would be a natural to by air time in, either on the show, or on the news or top of the hour break, etc.
I'm not sure I agree with this, though. Listening to people like Kim Komando and Leo Laporte it seems that most callers are techies who fix their own stuff. Most of my customers are people who are expert in other fields such as publishing, investments, real estate, retired, etc., and don't want to mess with their computers. They just want things done.
It's your money, but I say, go for it. What have I got to lose?
My vote of confidence? Well, I'm definitely going to rethink things more toward what you suggested. I'm either finding a niche nobody else has explored (I've done that one before) or I'm wasting my money. But then, heck, I'll know what not to do.
Thanks for the info and sharing your experience.