Right now WFAN is earning 8 times the revenue of ESPN. An FM simulcast at this point will not generate more revenue than 92.3 Now. Obviously ESPN's revenue will increase. I think the total revenue for NYC's sports stations will increase, as many of ESPN's new listeners will not come from WFAN, but from people who don't listen to AM radio. People who like the shows on WFAN will continue to listen to 660, unless their favorite hosts move to ESPN.
But if I were working at Now, I'd start sending out resumes. That may be what the staff is doing now, and hence they're leaving on their own terms for a new job.
Chunky is supposed to move to DC at WPGC soon
But here's the part of the equation nobody has mentioned yet: How much does it cost
to run 92.3 now? As in, what's the net profit.
To simulcast, it costs CBS nothing except the electric bill. Any additional gain in revenue goes right to the bottom line. So if 92.3 now grosses $17 million but costs $13 to run, and CBS can make an additional $10 million by simulcasting, guess what's going to happen?
If ESPN takes away listeners from the Fan and men 25-54 starts to go down, you can bet that 92.3 will be "then", now.