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Author Topic: What About Emmis' WQHT?  (Read 3363 times)
Barry
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What About Emmis' WQHT?
« on: April 26, 2012, 11:11:53 AM »

Now that Emmis' has ceded control of two of its stations in New York, the only one that it still programs is WQHT, Hot 97. In the press release about leasing Kiss FM to ESPN, Emmis cited the negative effect of PPM on earnings from the station.
The same could be true for WQHT. It could also be adversely affected by PPM, as many urban stations have been. And Emmis could still have financial issues. Furthermore its rival WWPR, Power 105, is getting ratings that are roughly equivalent to that of Hot 97. And unlike WQHT, Power is not a standalone station in the market. It is a part of a very successful 5 station cluster run by Clear Channel.
All this leads me to wonder whether it seems likely that Emmis may throw in the towel in New York, and eventually make WQHT available too, for sale or a lease arrangement. They could then sell its intellectual property to Clear Channel for use on Power 105.
Prior to today, this could have seemed far-fetched, as Hot 97 is at or near the top with the young demos. But after today's news, this possibility may be worth considering.
« Last Edit: April 26, 2012, 11:14:02 AM by Barry » Logged
TimeIsTight
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Re: What About Emmis' WQHT?
« Reply #1 on: April 26, 2012, 01:13:24 PM »

Quote
All this leads me to wonder whether it seems likely that Emmis may throw in the towel in New York, and eventually make WQHT available too, for sale or a lease arrangement.

It seems like Emmis is in rather serious financial straights and is making these moves to keep its financial head above water as a company.

As with the sudden demise of Kiss, which had good ratings, what's going on here is not about how well the stations are doing, its about how much money the corporate office needs to pay the bill collectors next week.

Without pouring through lots of financial data, the hints from the stock market are not positive.  Emmis stock trades around a dollar a share, and the stock market values the company (market cap) at about $38-million.  That is for a company that owns a couple of dozen radio stations, many in big markets like New York and LA.  All this means that the stock market types who have done their homework have little faith in the company and don't see a bright future on the immediate horizon.

Today's sudden death of Kiss was a big surprise, debt and other financial problems may cause more surprises from Emmis in the future and, at this point, even the insiders don't know, for sure, what's next.
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Mike
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Re: What About Emmis' WQHT?
« Reply #2 on: April 26, 2012, 01:19:46 PM »

My prayers are with the people being let go from 98.7 with this merger im sure something good will come to them in time

on the other hand if hot 97 wants to survive they need to change the sound up a bit they sound like they are stuck in the year 1997 get with the times its 2012
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fmradio1
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Re: What About Emmis' WQHT?
« Reply #3 on: April 26, 2012, 02:16:13 PM »

On air at least, no one is losing their job.  Joyner and Baisden (syndicated talent on Kiss) won't be coming over.  The midday woman from Kiss will take the same shift at WBLS, replacing Egypt Sherrod, who left for Atlanta a couple of months ago.  The night guy at Kiss will replace the syndicated "Sweat Hotel" on BLS.  Some part-timers and sales folks may not make the transition though.
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XCountry285
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Re: What About Emmis' WQHT?
« Reply #4 on: April 26, 2012, 02:17:15 PM »

I don't understand why they merged these two stations they don't even have the same format! It just doesn't seem to make sense. Why not just put ESPN on 107.5? 98.7 has been fine where it was for years!
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XCountry285
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Re: What About Emmis' WQHT?
« Reply #5 on: April 26, 2012, 02:57:08 PM »

Why aren't they calling it 107.5 Kiss FM?
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TheBigA
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Re: What About Emmis' WQHT?
« Reply #6 on: April 26, 2012, 03:13:30 PM »

I'd say we now know that the store is open for business, and Emmis is accepting all offers.  My bet is that QHT will be LMA'd soon.  By the way, the FCC long ago ruled that LMAs count against ownership cap, so CC or CBS can't LMA their way around ownership limits.
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DavidEduardo
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Re: What About Emmis' WQHT?
« Reply #7 on: April 26, 2012, 03:41:03 PM »

I don't understand why they merged these two stations they don't even have the same format! It just doesn't seem to make sense. Why not just put ESPN on 107.5? 98.7 has been fine where it was for years!

The two stations were not "merged." One station simply changed format, and the other, WBLS, continues in its same format; hiring a good talent from the disappearing format is not a "merger."
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DavidEduardo
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Re: What About Emmis' WQHT?
« Reply #8 on: April 26, 2012, 03:44:00 PM »

Why aren't they calling it 107.5 Kiss FM?

Probably because they do not have the rights to use the trademarked "Kiss" station name.
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"If you can accept losing, you can't win."
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fmradio1
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Re: What About Emmis' WQHT?
« Reply #9 on: April 26, 2012, 03:48:19 PM »

But WBLS did purchase the "intellectual property" of WRKS (for whatever that's worth) and the two stations are obviously working together through this transfer process, including a shadowcast and their websites being merged.  
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