Looked at the playlist on the new website. They certainly do what they say 'play new country.' Much less of the older stuff the Bear played. Also noticed some Texas songs in there, too. Looks like they're trying to wedge themselves evenly between KLLL and 105.3.
I admit. I do like that they announce the name of the song thats playing. Always drove me crazy when I heard a good song and didn't know the title.
I think the Bear already was shifting more towards new country. When I moved here in '05, I heard A LOT older country being played on the Bear. Seems like 107.3/94.1 has taken the spot for the the new country/classic country format (they promote themselves as classic country but i've heard both on that station).