"I had a feeling that was nothing but fluff about the "merger." If it was all fluff about the merger you can be sure another radio operator will use the kiss moniker somewhere in the area. In due time!
The whole point of Emmis selling the intellectual property of KissFM to YMF Media (owner-designate of WBLS) is so that no one else can use it. I assume it's up to YMF Media if they want to use the Kiss name or put it in mothballs. I'm assuming they'll bury it for now.
KissFM New York's moniker was grandfathered in before the existence of Clear Channel and their CHR "Kiss" outlets.
The first time most of us heard about "intellectual property" was when David Letterman moved from NBC to CBS in 1993.
NBC claimed intellectual property rights to "The Top 10 List", the character Larry "Bud" Melman and sundry elements of Dave's "Late Night" show.
Also, I'm sure that Clear Channel would have something to say if unauthorized usage of their "Kiss" trademark made its way to a New York station - which won't happen since existing NYC owners are too smart for that...unless an owner like Merlin (WEMP) would like to stir the pot like they did with WINS in what was likely a publicity-seeking move.