When Neil was running Cox, he was privvy to research which showed WSB as the perceived news station in Atlanta. Although it's softened a bit, that perception still exists; even though it's a talker, not a news operation.
Exactly! Cox wouldn't ever voluntarily dilute their own product at WSB-AM. Adding an All News channel of their own would've siphoned away listeners.
It's funny to read even radio people talking about this station having to compete with WSB, when it's an entirely different format once you get out of Atlanta's Morning News.
Really - it may compete as much with WABE throughout the day. As was said - it may take time to change the perception that WSB is the news source, but if it happens, this could be one of the first big shifts in Atlanta radio in a long while.