Don't think age..think gender. The idea may be to make the all-news product more appealing to females.
I hadn't thought of that - but I can see how that makes sense. I guess the question is whether they, in fact, will tune in or not.
Anyone know what the age group/demographics are for Morning Edition
and All Things Considered
on NPR? Somehow I suspect that it is not just a bunch of old male fogies tuning in - and last time I listened they covered serious stories, some of them in-depth, without little in the way of pop culture fluff. A quick check online ( http://en.wikipedia.org/wiki/List_of_most-listened-to_radio_programs
) indicates they are, respectively, the third and fourth top rated radio programs (behind Rush Limbaugh and Sean Hannity ). Seems to me that it indicates that there actually is
an audience for serious and even in-depth radio news coverage. And whatever age that audience is, my guess is it is rather affluent and would be valued by advertisers (if only NPR accepted such advertisements). And it makes me curious: I wonder what the listenership and audience would be if someone were to bring out a commercial program that covered the news with a similar level of seriousness, intelligence and depth but which leaned to the Right to approximately the same degree that the two NPR programs lean to the Left. Would such a program do as well compared with the NPR programs as Fox News did when compared with incumbent CNN?
Seems to me that the Dickeys have a pretty dim view of the intelligence level of their radio audience. Perhaps a case of psychological projection?