As of this weekend, Premiere Radio Network is now giving stations which air Casey Kasem's 'American Top 40: the 1970s and The 80s' countdowns the availability of airing the four-hour versions of the 1970s countdowns when AT 40 was expanded to four hours on October 25th, 1978, as WODC/Columbus, OH PD Mike Eiland noted this weekend on their website.
Premiere Radio has also permitted those same stations to carry a 3-hour version of 'AT 40' from 3-25-72 hosted by the legendary Dick Clark this weekend only, since they've had a long running policy of not airing any of these countdowns which Casey didn't host.
My first question is does any station which carries any syndicated programming have to shell out more $$$$$ when the program expands from 3 to 4 hours as AT 40 did back then?
The same question also applies to Charlie Tuna's 5-hour syndicated 70s show; The full five hour version Sunday evenings @ 5PM Pacific on KONO/San Antonio, but does a station which carries an edited version, such as the 4-hour version which KKLZ/Las Vegas carries, have to pay less for the same program because it's shorter?
KKLZ also carries a 5-hour version of Gary Bryan's 'Rewind' show, as opposed to the 3-hour version which airs on KRTH, which I'm guessing is the actual length of that show, so would KKLZ have to shell out more $$$ in that case?
Marv: I'm betting these are pure barter deals now, in which the station pays zero in cash, but gives the syndicator x number of commercial avails per hour to sell. So, in the sense that there'd be an additional hour of inventory given to the syndicator, yes, they pay more.