Who's flipping to Country?

[vadar]

Big hole here with K92 only true Orlando country.    102 Jamz would do well if CBS could execute the flip flawlessly.

Thoughts?

[jmtillery]

There is definately room for a second country outlet in Orlando and Central Florida. The question remains which 100kw "stick" is underperforming to the point it justifies "blowing it up" in favor of starting over from scratch with a new country format?

[Parttimer]

Jamz would be the best candidate to switch.  In CC's case, what would you change? I would bet that JRR probably produces the least revenue of their FM stations but I don't see the market with NO rock station, that leaves Magic and they probably figure it isn't broken enough to bother fixing.

Cox actually understood this more than anyone else did, that's why 94.5 was country back before it flipped to Urban AC. They eventually figured out no one was going to come after K92 to they didn't need another country station to protect it.

Who will do it?

No one.

[jmtillery]

The best and most logical candidate as a country music competitor against WWKA is WPCV. WPCV would need to change nothing programming wise with the exception of tweaking its imaging. And, while its existing signal is one of the best in the state, it can still increase its antenna height by another 500 +/- feet which is enough to improve its Orlando city grade (70dBu) signal to become a real competitor in the market. However, on the other side of the equation, Hall Communications appears to be content with "97 Country" as a Polk County radio station.

[vadar]

Wow, that signal is already a flamethrower.   Am curious, how are they allowed to go another 500 feet higher and not interfere with anything on 97.3 (WSKY) and 97.7 (not sure what's there nearby).   That would darn near cover the complete I-4 corridor, south to Palm Beach and boom into Gainesville/Ocala.

Reminds me of the old I-100 in Palatka back in the day............

[jmtillery]

Wow, that signal is already a flamethrower.   Am curious, how are they allowed to go another 500 feet higher and not interfere with anything on 97.3 (WSKY) and 97.7 (not sure what's there nearby).   That would darn near cover the complete I-4 corridor, south to Palm Beach and boom into Gainesville/Ocala.

Reminds me of the old I-100 in Palatka back in the day............

WPCV is a class C0 operating with 100kw at approximately 1,000 feet. Class C0s are allowed a maximum 1,500 feet (rounded off) and remain at 100kw ERP. If WPCV were to take advantage of upgrading to its maximum authorized technical facilities for its class, that is where the potential additional 500 feet comes from.

[gamefreak]

With no 97.5 signals in Florida other than WPCV and extra 500 feet would be massive. Imagine hearing 97 Country from Alligator Alley to I-10.

[vadar]

C'mon Mr. Hall, pull the trigger.................

[DJ Mo]

Then there's 97.3 WSKY around Gainesville & Latino 97.7 in the Fort Myers area to deal with.
Didn't 97.5 Country try the Orlando market years ago & not succeed?

[jmtillery]

Didn't 97.5 Country try the Orlando market years ago & not succeed?

I had posted this earlier in the "Shadow Leaving K92" thread.

WPCV actually did, in fact, attempt to target Orlando several years ago when it first began operating from its 1,000 foot Haines City tower. Hall Communications opened an Orlando sales office on John Young Parkway near the WDBO / WWKA / WCFB facilities along with placing countless billboards strategically located throughout the metro Orlando area. There is a reason, which I will not expound upon, WPCV did not perform as well as expected back then against WWKA.