Having said that, do the old school "radio wars" even work anymore? Remember when one host would trash another station on the air, then everyone wondered what the response would be? Is that even possible in this day and age?
Reminds me of one day (back in the '60's) when WFOM started trashing WYNX*, the new top-40 station in Cobb county.
WYNX/1550 was a daytimer then, and WFOM was saying, "WFOM! The station that doesn't run down at sundown." (They said this between every record.)
Well, I called a friend at WYNX and told him what WFOM was doing and started listening to WYNX. A few minutes went by and then I heard him say, "Some stations don't run down at sundown. They're run down twenty-four hours a day!"
I turned over to WFOM and never heard the "run down at sundown" bit again.
It was great.
*It could have been WSMA when this happened.