Mornings with Mendte at WWIQ!

[PhillyWatch]

hosting alongside the previously mentioned Al Gardner

http://blogs.phillymag.com/the_philly_post/2012/04/30/randy-michaels-tea-party-friendly-radio-philly-wwiq/

the article also seems to cement the additions of Beck and Hannity (I was reeeeally hoping he'd just be the stunt and nothing more)

So, what's this lineup looking like so far?

6-9 Gardner & Mendte
9-12 Beck
12-3 Limbaugh
3-6 Hannity

Exciting! Kinda like a colonoscopy.

I'm pulling for nights with Matt & Huggy. 

[jimwalsh2001]

Naw...there are still 9998 Rush clones available...

[Pab Sungenis]

So two hosts whose shows failed in Philly, one who is so radioactive now that you can't sell ad time even adjacent to his time slot, and one host previously driven out of town on a rail for what he did to his co-host.

Sounds like a real winning lineup.  This is a bigger mistake for Merlin than "FM News" was in New York.

[John1]

That lineup makes 43 years of Harold Camping seem like mainstream programming...

[mcradiofree]

Still wondering why the "imperfect genius" decided to flush out the old cume with REM. Seems to me the old listeners would welcome the conservative talk. That being said, I'm sure it will still do better than some of their other properties, but no better in this market than the AM did.

[jhguthlac]

Their branding is in place.  In music radio, you are AC, Hot AC, Soft AC, CHR, etc.  In talk, you are right wing talk, progressive talk, etc.

Just saying you are "live and local" does not help in a market like Philly.  The issue is what kind of talk are you.  WWIQ is branded.  WPHT is floundering.  That is bad.

[John Holcomb II]

How is PHT floundering? Would i notice takeing a listen?

[Kevin TRC]

Interesting they'd have Larry Mendte on this station considering his past problems on TV with the whole Alicia Lane incident.  Don't know much about Gardner either.

I am curious as to what they do with the station.  I am not a fan of Hannity or any of the other conservo-talkers.  I would like to see some local and South Jersey talk on 106.9 since I can hear it in Atlantic County.  And since WKXW does not cater to South Jersey anymore it would be great if you included more local traffic for South Jersey.  KYW doesn't even care IMHO about Jersey, so that would be a plus.  Also, when is this all Hannity festival going to end?  As the new station in town I wish them luck.

[Irishfl]

"Also, when is this all Hannity festival going to end?  As the new station in town I wish them luck."

My guess is the Monday after Rush's contract with 1210 ends.

[Seltzer]

So two hosts whose shows failed in Philly, one who is so radioactive now that you can't sell ad time even adjacent to his time slot, and one host previously driven out of town on a rail for what he did to his co-host.

Sounds like a real winning lineup.  This is a bigger mistake for Merlin than "FM News" was in New York.

And you put on what liberal talk? This has a chance of succeeding because it's on FM. Conservative talk can work in Philly.  With this being an election year, it's a great time to be launching this.