JIBGUY: His station's don't have conservatives talkers. I think Seltzer is referring to a competing station WVOM that carries Rush, etc. and that they 'rule'.
When King bought WZON back in the early 90's they were running talk with Rush. King flipped ZON to sports and Jerry Evans started up WVOM
Most people wouldn't be inclined listen to an AM station if an FM simulcast is available. In this instance, it's not. If Mr. King wants to make a bigger dent in the ratings books, he needs to build or, more likely, buy an FM station somewhere between Ellsworth and Rockland that will simulcast WZON's signal. As a classical music lover, I don't want to see W-BACH bite the dust, but I have to admit the sale of the Nassau stations certainly would be an opportunity for him.
The problem with his "other" FM, WZON is it's a Class A, licensed to Dover-Foxcroft. He actually spent money (off air) to upgrade the station: Move the WERU translator from 102.9 and move the transmitter of 103.1 WZON closer to Bangor. It's not a Bangor station, he's just trying to make it one.
King won't buy another station, ever. They're his play toys. As long as they're covering the bills he's fine with that.