My prediction for Pensacola Radio

[Rob-42]

With all the nonsense happening here, I'm going to go out on a limb and give you all what I think will happen

1)WCOA will become full time FM, the "Journey" format might come back on WBLX as that's more than likely losing steam. Urban Rap doesn't fly with a lot of folks and BLX'e legacy is due for a swap. (sorry to hear)

2)WXBM could become ZOO 102.7, This station's format is HOT and a 100KW boost would def give them the edge. I listen in when Q is offline.

3)HMN will die - ESPN 107.3 would work - a 50KW mono signal can be heard in FWB, but it would be crap. This will fill in the gaps and this will tell the "ticket" to "kiss our asses". (especially with FL sports coverage)

We will see what happens. The swapping isn't done yet!

-Rob

[Dr voicetrack]

1) Never happen

2) Never happen

3) First part I can see, but becoming ESPN won't happen as long as 1450(non-CC station) owns the rights to the programming.

[younglee981]

WBLX is the only Mainstream Urban in the area..its not going anywhere...

[Zach]

You're better off wishing all the adults into the cornfield than wishing WBLX away.

[musiconradio.com]

When the money drops. The format chops.

We are in desperate need for a classic hits station. Ratings have been okay in the past, but the money ain't there.

[Tibbs2]

Musiconradio...which exact market needs a classic hits format? I gotta tell ya, back in the mid-90s, a decent little radio station in FWB did pretty darn well with the format and no one even lived there then. I'd think with the aging demographics and the younger market not listening to radio, this format would be one of the better formats actually making money. Maybe the real issue is badly run stations with a lousy incentive for buyers to buy or sellers to get results? The hodgepodge of currently format classic hits stations are not winning as many friends as they could or should. I gotta agree. Check out the all new Hippieradio945.com and see that at least something a liitle different might just work down your way. This is a brand new signal and format in Nashville.

[Tibbs2]

Music...was referring to if you meant Pensacola. Vs. Livingston

[musiconradio.com]

Musiconradio...which exact market needs a classic hits format?

The Pensacola/Mobile market. No decision on the Livingston market yet. We will know someday in the near future 

[Rob-42]

WBLX is the only Mainstream Urban in the area..its not going anywhere...

BZZZ you forgot 106.1 and am 980 despite hardly anyone listens to AM for music but we do have three AC/Urban stations in the area

106.1 could pick up mainstream urban despite they are classic soul as they cover P'Cola. I don't know how well BLX is doing in the market.

[poledo]

1) WCOA will become a full time FM?  What?  Do they sign off at midnight or something?  Journey is gone for good, the format has died off all over the country.  I think only one station is left carrying "Journey".  WBLX isn't going to change at all.  93BLX is the #1 radio station in Mobile and Pensacola markets, 93BLX is also a top 5 station in Fort Walton.

2) I really wish Pamal would sell out to ADX or that 94.1, 98.7 and 102.7 would somehow from a cluster.  Either 102.7 or 98.7 needs to drop country and Classic Hits would be a great format to go on one of those signals.  I think the experts would tell us that 94.1 makes good money and won't be going anywhere, but 99.9 plays the same music and has a better signal so we don't really need 94.1 taking up space on the dial.  92Zew under it's current ownership is never going to get on a 100kw FM unless they lease space and get a HD-2 spot to feed a Pensacola translator.  Someone may, however, try to start up a station that would compete with 92Zew.  A strange AAA/Southern Rock/Classic Rock or AAA/Americana hybrid might be able to get some interest, or it could be a major failure.

3) Some 100kw FM will probably go sports.  107.3 would be the best signal Clear Channel owns for a Sports or Talk format.  I'm not really sure Clear Channel is putting much effort into CHR on 107.3, maybe they already have some plans to flip, down the road... and are just giving Cumulus a little grief in the process.  I really expect the FCC to do something else involving these 250 watt FM translators that could possibly put around 10 each in Mobile and Pensacola.  Cumulus and Clear Channel could wind up with 3 or more in each of the markets and simulcast HD-2s.  I would expect these translators to carry niche music formats... Like Cumulus having a 250 watt translator in Mobile carrying Hip Hop and someone having a translator in Pensacola carrying AAA or Alternative.
As bad an idea as it seems, I think that Apex(?) (whoever bought Quantum Fort Walton) would be smart to flip 98.1 to sports with University of Florida sports while someone else flips a Mobile or Pensacola 100kw station to sports with Bama or Auburn.

Basically Rob, your ideas about Journey and WBLX are way off the charts and are less likely to happen than WABB flipping from Top 40 to Christian Contemporary.  Cat Country is more likely to flip than WXBM unless one or both are sold and form a new cluster.  You may just be spot on on 107.3.