Does anyone think that Coast to Coast AM might leave WPHT for WWIQ?
Given that WWIQ seems to have a deal to run Premier syndicated programs, it is likely that Coast-to-Coast will eventually join the family party at Merlin's Philly outlet.
But, who knows how long the Coast-to-Coast contract has to run at WPHT, and what CBS would put in its place? Certainly there are enough other overnight syndicated shows available, and they could re-run local daytime shows too, or really do it right and go live and local on PHT all night, just like the old days.
It seems to me this is a program which has run its course.
Coast is "something different" and they can get some interesting guests like physics professor Michio Kaku, or other well informed authors or experts. But then there are those nights when they are talking about "magical little people," Big Foot, or a hollow earth and you wonder who can listen for four hours. It is still on hundreds of stations and has millions of listeners and no real close challengers, although Cumulus is one big outfit that is trying with Red Eye. Still, Coast will probably be around for years. Syndicated shows can be cheap to produce, and as long as you have enough affiliates to cover those minimal costs you can stay in business. So when you start sliding with hundreds of stations, its likely to take a long time to get down to so few affiliates you can't afford to keep going.
