Planned Cincinnati/Dayton MSA Merger

[richstrunck]

In the next few years the Census Bureau says the Metro areas of Cincinnati and Dayton will merger into one MSA.  This will make the area the 13th Largest market in the country with a population of 3.2 Million. How will Radio respond to this?

[NoWayNoCC]

In the next few years the Census Bureau says the Metro areas of Cincinnati and Dayton will merger into one MSA.  This will make the area the 13th Largest market in the country with a population of 3.2 Million. How will Radio respond to this?

Hopefully it won't. The government merged Miami and West Palm Beach into one MSA, but the radio industry still counts them as separate.

[richstrunck]

In the next few years the Census Bureau says the Metro areas of Cincinnati and Dayton will merger into one MSA.  This will make the area the 13th Largest market in the country with a population of 3.2 Million. How will Radio respond to this?

Hopefully it won't. The government merged Miami and West Palm Beach into one MSA, but the radio industry still counts them as separate.

Thats what I believe, they'll be two seperate markets. However the MSA Merger is gonna happen, its just a matter of when

[NoWayNoCC]

Thats what I believe, they'll be two seperate markets. However the MSA Merger is gonna happen, its just a matter of when

The MSA merger probably won't happen this decade. It might not ever, since suburban growth is stalling.

[richstrunck]

Thats what I believe, they'll be two seperate markets. However the MSA Merger is gonna happen, its just a matter of when

The MSA merger probably won't happen this decade. It might not ever, since suburban growth is stalling.

Its my understanding that its gonna happen based on all the reports Ive seen in this decade and the  inbetween counties(Butler, Warren) to the North are growing not losing but gaining population, there is growth between both cities they practically meet already.

[richstrunck]

Just wandering if any of the stations between both metro's will eventually try to target both markets?

[wffm78]

Cleveland-Akron is one TV DMA (#17  I believe), but contains three separate radio MSA's  Cleveland, Akron, and Canton.  Nothing will change unless the local subscribing stations want it to change.  And since, Cincinnati and Dayton have separate rosters of network TV affiliates, one set of whom would lose out in the battle of metros...I don't see anything changing regarding radio or TV markets.

[jry]

Yeah, wow, with a network affiliate in each city. Does any one TV station completely cover both markets?
And for radio.... Save a couple of stations, name a significant number of them that cover both.
I highly doubt that Arbitron will combine the two markets.
They've done this type of thing for TV though and left radio alone.

[secondchoice]

Arbitron has "broken off" some of the NYC area into a "new" (IIRC Hudson Valley) market.  I expect they will figure out which will make them the most money.

[danikayser84]

I wonder if Glens Falls will eventually be swallowed into the Albany/Schenectady/Troy MSA in New York IIRC, Glens Falls is already part of the Albany radio market and has always been in their TV market AFAIK...