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Author Topic: Local News-Talk in Frankfort?  (Read 1420 times)
newzradiorow
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Re: Local News-Talk in Frankfort?
« Reply #10 on: May 04, 2012, 09:29:45 PM »

Thanks for the feedback.  WHAS covers the Louisville metro well.  They also pick up stories from across the state for KNN and will cover the legislative session.  However, much of their coverage is aimed at Louisville (as it should be).  WVLK and WLAP are focused on Lexington even more than WHAS is concerned with Louisville.  A lot of city/regional Frankfort news is swept under the rug.  I feel like that local news combined with state government coverage would appeal to Frankfort residents, state government employees commuting to the capital, and beyond.  It would be an expensive endeavor to launch but I think profitable ultimately and extremely valuable to the city.  Finding an FM signal would enhance the station's appeal.  It would have to be locally driven though.  Syndication has been tried and would fail again.   
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Bengalsfan
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Re: Local News-Talk in Frankfort?
« Reply #11 on: May 05, 2012, 10:36:22 AM »

Every station you named has Conservative talk shows.  Now, how about a Liberal talk show in Frankfort along with news?  Would that draw a different audience?  Although it would seem that most liberals don't seem to be emotionally motivated enough to support these type of programs.

As I recall, 1490 had Ed Schult's radio show on.  Does the name "Air America" ring a bell with you?  If so, you'll see that liberal talk radio does not work.
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Bengalsfan
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Re: Local News-Talk in Frankfort?
« Reply #12 on: May 05, 2012, 10:40:03 AM »

I feel like that local news combined with state government coverage would appeal to Frankfort residents, state government employees commuting to the capital, and beyond.  It would be an expensive endeavor to launch but I think profitable ultimately and extremely valuable to the city.  Finding an FM signal would enhance the station's appeal.  It would have to be locally driven though.  Syndication has been tried and would fail again.   

Then buy a station and try it.
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oxford777
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Re: Local News-Talk in Frankfort?
« Reply #13 on: May 05, 2012, 02:10:15 PM »

Thanks for the feedback.  WHAS covers the Louisville metro well.  They also pick up stories from across the state for KNN and will cover the legislative session.  However, much of their coverage is aimed at Louisville (as it should be).  WVLK and WLAP are focused on Lexington even more than WHAS is concerned with Louisville.  A lot of city/regional Frankfort news is swept under the rug.  I feel like that local news combined with state government coverage would appeal to Frankfort residents, state government employees commuting to the capital, and beyond.  It would be an expensive endeavor to launch but I think profitable ultimately and extremely valuable to the city.  Finding an FM signal would enhance the station's appeal.  It would have to be locally driven though.  Syndication has been tried and would fail again.   

The two Frankfort FMs are good local radio.  Yeah, the AM is a jukebox, but at least it's a uniquely formatted jukebox. What local advertising for radio that exists in Frankfort is probably pretty well captured with the formats as they are.  I seriously doubt that the revenues necessary to support a live-and-local talk format would ever exist.  Since CC sold them, the locals seem to have been very well run.  If live-and-local talk would work, they probably would have tried it.  It would probably make decent local radio, but it wouldn't make money, break even, or come close. Maybe that's not the way it should be.  But it's the way it is.   

And, Rob:  630 is still booming to the west, 6 months after that fact was first discussed here.  Lingering problems with the antenna system I suppose.   
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