Question for advertisers???

[Wes Derby]

Amen to that...The few times I DO listen to terrestrial radio, if a commercial comes on, I either flip the station, flip to the CD player, turn on XM, plan dinner with my wife, or make phone calls on the cell...You get the picture; anything but listening to those damn commercials.  In all honesty, when I go to buy things, I pretty much know what I want to buy...It's VERY rare that I buy something because I heard an ad for it.  I have to say, XM has gotten smart when it comes to this...With most of their advertisers, they give some kind of discount if you type in XM or XMRadio when you buy from an advertiser online, or mention XM or whatever show you were listening to if you call or visit the advertiser.

At the same time, I think if commercial breaks were three minutes long, maybe even five, instead of 10-20 minutes, people would be more willing to sit through them.  No, the stations probably couldn't sell as many ads, but you might see an over-all rise in the 12+ and target numbers because people would be less likely to change the station.  I admit, since I bought satellite before O&A or Stern announced their moves, the heavy spotloads on commercial radio and the lack of variety in the music were the two main things that drove me to it...That, and Entercom's anti-satellite ads...I wanted to see what it was all about, and so far, I've found that whole ad campaign to be nothing but lies and b.s.

> > PS: BJ is such a hypocrite. He was the biggest supporter
> of
> > the Buzz's format and the second he gets the morning gig
> he
> > gets a hard-on for KISW? I know you have to be a company
> man
> > and put on a good face, but this is the end of a great
> thing
> > and his excitement was sickening.
>
> The way I see it, the Buzz is dead and it's not likely to
> come back, therefore, he should be excited just to still
> have a gig! KISW is all he's got to hang his hat on now so
> would going on the air and opining away on DAY ONE about the
> truly sad/disgusting nature of the Buzz's demise really even
> be worth doing? I am sure he shares a lot of those same
> feelings but the man has a job to do when the mic is live,
> and right now, that job is all about trying to cast this
> whole double shakedown in as positive a light as he can. Not
> hard to understand. I am sure once things have settled in a
> bit, and he's on in January, the topic will inevitably come
> up a million times anyway, and he may have more leeway to
> speak freely about it then.
>
> As for your advertising question, I am the same way, except,
> I even turn the channel when commercials come on talk
> stations! I just don't care. Even if I am hearing a
> disjointed section of some show I don't even care about for
> a few minutes, I would rather do that then switch back than
> sit through commercials. I am an advertiser's worst
> nightmare!
>

[Wes Derby]

Just my opinion, but you're better off with XM...I used to be a HUGE Howard fan...I also liked O&A.  After O&A signed on to XM, they told some great stories that really changed my view of Howard...I can no longer listen to Stern without wanting to scream at my radio for what a back-stabbing hypocrite the man is.  Now that O&A have the freedom at XM to talk about whoever/whatever they want, they're exposing Stern for the liar and fake that he is.

If you've missed the guys since their demise on The Buzz and the old Extreme Talk 1090, go to foundrymusic.com and oavirus.com.  IMO, O&A are much better on XM than they were on commercial radio...And no, it has absolutely nothing to do with the fact they can curse freely.  In fact, they kind of try to keep that to a minimum, while still putting on THE most entertaining show in radio, commercial or satellite.

Also (and I'm not as into these guys, but a lot of people are), O&A have brought Ron and Fez aboard.

> > I know this much, until 2 days ago I had not given it a
> > single thought, but I too am now looking at a Sirius unit
> > for my car...
> >
> If Sirius snatched up Opie and Anthony my life would be
> better, but thank God for options. I might have to get XM
> too. Either way, f@ck Entercom and f@ck anyone who likes the
> way things have panned out.
>

[KJCB]

> it comes to this...With most of their advertisers, they give
> some kind of discount if you type in XM or XMRadio when you
> buy from an advertiser online, or mention XM or whatever
> show you were listening to if you call or visit the
> advertiser.

Happens on terrestrial radio, too... typically on some C-list national show that can only get PIs.

> At the same time, I think if commercial breaks were three
> minutes long, maybe even five, instead of 10-20 minutes,
> people would be more willing to sit through them.

Yes. It would take conditioning though. There was a time when stopsets were 90 seconds, and stations took five or six an hour. Two songs, spot. Song, spot. I don't know that that would appeal to everyone, but if the music listener knew they'd be getting more of what they tuned in for in a minute flat, they'd stick around. They'd listen. And presets would get a lot less wear, because if you tuned to your favorite station and heard a commercial, you wouldn't automatically dump to another station because you'd be willing to wait a few seconds to hear what you really wanted to hear rather than settling for a lesser station.

I listent to music on the radio so infrequently and haven't scientifically reserached this, but it's just a thought.