They need to go back to the WGNX calls and call it that. I would at least be a more recognizable branding...
It may be, but it was associated with the Tribune Ownership. Since their flagship station is WGN Chicago, all their stations were WGN-. WGCL is still associated with that "Clear News" debacle, so I do agree a call change is warranted. They, at one time, also used CBS 46.
I think they've got good imaging and branding now. The "tough questions" moniker could go. They're making headway, but they just need to stay the course. There's been too much change with CBS Atlanta to give them a foothold in the market. They've cycled through too many reporters and anchors that viewers can't relate to them. The big draw with Monica is that she's been at that anchor desk for 37 years. WSB's smart to have groomed Jovita as her heir apparent. Viewers have come to know Jovita and will stick with WSB.
A couple other smart moves WGCL has done is hire JaQuitta Williams and Paul Ossmann, two personalities that were already known in the market. I've seen that with the other stations, but this is the first I've seen with WGCL in 13 years. They did use Wes Sarginson for a couple of feature stories shortly after his retirement from WXIA. I would've liked to have seen a little more of that.