Boycott - Buy Local

[chrocket87]

...Advertisers buy numbers, not shows.  All they want to know is what's the CPM.  Nothing else.  Period.  Advertisers are the reason why radio sounds the way it does.  Sit in a meeting with them someday. 

If we want Hippie, or any local owned/staffed station to succeed, we should be casually asking businesses whey they aren't advertising on these stations.  It's probably the first time in years someone off the street has mentioned a station to the business.  Then they might wonder why they are they spending money on a station that nobody talks about.  If nobody talks about a station, does anybody hear their spots?  See where I'm going with this?

Just because people bring up a station's name, doesn't mean they're more popular. Most shoppers are more concerned with getting the product, not talking about a radio station and whether it has/has not ran ads for a given business. What matters is who the people are listening to. Compare The Game's numbers to that of The Zone and then you'll see why businesses aren't spending as much on local stations.

[firepoint525]

Okay, well that explains why some advertiser (on TV, no less) told me that they were located in Mur-FREEZE-boro!     Stick to what you know, big a.

Well, it certainly isn't MUR-feez-buh-ro.

Right, Murphysboro is in Illinois.

On her first newscast on Channel 4 a new-to-this-town anchor said something was happening on DE-mun-brew-en street.

Okay, I am going to go in an entirely different direction, and blame the Demonbreun family themselves for this one.  Demonbreun is a French name (I think) and was once spelled "de Montbreun."  (Don't know how or when the "T" was dropped, but that is another story.  There are several variations in the spelling of the family name.)  If the Demonbreun family members would still spell their name with a lower case "d" and a capital "M," it would lead to fewer mispronunciations of the family name.  They wouldn't actually be changing the spelling of the family name.  Of course, that wouldn't really help with the street signs, which are usually all caps.  Most of see that name, and we see that the first five letters spell out "demon," so naturally we see a "demon brewin'." 

[Goat Rodeo Cowboy]

Which all goes to show that we should only name streets after two things:  trees that we have just about wiped from the face of the earth, and native American tribes ee relocated or wiped out years ago.  (My daughter who lives on Blackhawk Ave called that one to my attention.) 

[PirateJohnny]

Most other broadcasters are passively attracting an audience.  That's just airing something/anything because people will turn on the radio for background noise. 

Keep in mind that Nashville is a PPM market, and PPM measures audience regardless if it's active or passive.  In other words, background noise counts as much as foreground content.  When those are the rules, who can blame broadcasters who do what they do?  And those rules were made by advertisers, not programmers.

The active/passive is referring to the stations actions towards attracting an audience.  Passive programming would be airing something that won't cause a tune-out.  Active programming would be airing something that would cause a tune-in.  See the difference?  If you can attract an audience - pull the audience away from a passively programmed station - the PPMs would register that.

FWIW, Hippie is actively attracting me to the 83.7FM slot.  96.3. 97.1 and 105.9 are passively programming to me.  Guess who gets my PPM votes (if I were a PPM listener)?

[TheBigA]

If you can attract an audience - pull the audience away from a passively programmed station - the PPMs would register that.

You're assuming that's what people want.  A lot of people like bland weak mushy crap.  For many years, they loved something called Beautiful Music.   

[PirateJohnny]

If you can attract an audience - pull the audience away from a passively programmed station - the PPMs would register that.

You're assuming that's what people want.  A lot of people like bland weak mushy crap.  For many years, they loved something called Beautiful Music.   

If Beautiful Music will deliver an audience for the advertiser's message, go for it!  That's where the money is - an audience.

[Tibbs2]

[/quote]
Just because people bring up a station's name, doesn't mean they're more popular. Most shoppers are more concerned with getting the product, not talking about a radio station and whether it has/has not ran ads for a given business. What matters is who the people are listening to. Compare The Game's numbers to that of The Zone and then you'll see why businesses aren't spending as much on local stations.
[/quote]

Gotta say, this says it all.

[Tibbs2]

The active/passive is referring to the stations actions towards attracting an audience.  Passive programming would be airing something that won't cause a tune-out.  Active programming would be airing something that would cause a tune-in.  See the difference?  If you can attract an audience - pull the audience away from a passively programmed station - the PPMs would register that.

FWIW, Hippie is actively attracting me to the 83.7FM slot.  96.3. 97.1 and 105.9 are passively programming to me.  Guess who gets my PPM votes (if I were a PPM listener)?

Johnny. What's on 83.7?  And FWIW, the insanity of comparisons on this post is unreal. Referring to other posters than you, Johnny. Like Lightning 100, Hippie will, and is doing a great job for 100 days in, develop its own loyal listeners. The group will be small, but will support local advertisers like they do on 100.1. Local is just different. Thats a good thing. Best not to compare these stations to the established signals of the C's. It's not always about the money. :$

[PirateJohnny]

Wow, what a typo.  Hippie is 94.5.  Fat finger syndrome I guess, and it was late..  Hippie is attracting me to listen to them on 94.5.  The other stations don't do anything to attract me.  Sure they play songs I like, but I can remember more songs they don't play than all the songs they play put together.

[firepoint525]

Lightning 100 and Hippie Radio have two old hippies in common, and neither one of them is me!