I think I missed the rise.
That was my take. "The nothing and complete irrelevance of HD radio" seems more apt.
When you consider the inventory wasted, 30 seconds each hour on every station for the better part of a decade, you're getting into some serious money, not even factoring in the cost of equipment, electricity, and man-hours wasted making any attempt to program these invisible and meaningless sideshows. The industry should have stopped trying to push this turd uphill years ago, but the geniuses were so intent on competing with a non-competitor in satellite radio, that they didn't notice that they were getting their dicks handed to them by the internet.
Good for KSFM. Finally someone is clever enough to stop throwing money down a rathole, whether they're doing it intentionally or not.