I would hope personalities do matter. As for billing, I don't know the actual numbers for that but it was doing half decent in the ratings and some think it may have been helping to defray the cost
of the Sox contract, but who knows. If it weren't bringing in money, they may have flipped to
WEEI // earlier.
Mike debuted in '05, I think. WBZ-FM came along in August of 09, and its arrival was announced
several weeks in advance. You wonder if, in a conference on Guest St in Brighton or at
Entercom's Bala Cynwyd PA HQ, the following was said:
"CBS is going with sports on 98.5, and they'll have the B's and Pats. I don't know how they'll
do but they got a great signal and probably have the people to pull it off. Should we kill
off Mike and simulcast EEI on 93.7?"
"I don't know...we're doing alright with variety hits there."
"We could even beat them to the punch. They're saying Aug 12--so we flip to sports in July
and bam, WE are the first FM sports station."
Anyway I was just about to post the bit about WSHE. Yes 101.7 could well be a simulcast of
1200 (or a move, in any case right wing talk). But check out the WSHE site (yes they're CC)
and wonder if maybe this could be it...(and maybe with personalities as well as var hits)http://www.she1035.com/main.html
Getting back to the "automated jukebox" if they indeed had a tough time selling it maybe they were just keeping it as is and eventually would change it. Eventually, they did.
Two years and one month after the competition rolled out...
Can CC sell right wing talk? One thing's for sure, FM is the place to be and it's attracting
younger audiences, despite the idea that some talkers skew older.