RE: Jack FM, In A Market The Size Of Los Angeles, Does JACK FM Do A Straight Barter Proposition, Or Does It Charge A Monthly Fee For Trademark Usage, And A Monthly Fee Based Upon Revenue?
ENTRY COSTS: Do New Stations, Pay a "Start Up Fee" To Set Up Format?
In Lieu Of BARTER Spot Placement, Some Content Providers Charge A Fee Per Hour Of Usage, Equivalent To The Cost Of One Spot For Each Hour Ran.
Not Sure How These Content Providers Get Paid In Major Markets.
Until someone closer to a current Jack licensee posts, here is some general information.
My understanding is that Jack is not a barter-based situation; barter based programs or formats tend to be those that are available in many, many markets where the barter sales offers "tonnage" and relatively complete coverage of many markets.
Jack is not a satellite delivered format; it is configured for each market. It is more like a consultancy with a fee based on the amount of services and market size. Such things are negotiated... and may include "discounts" based on putting the format on several stations.
A past example of a format consultancy would be Mike Joseph's "Hot Hits" format in the 70's and 80's... Mike owns the service mark, and licensed stations to use it, with or without additional consulting. So you might pay a smaller fee to lock up the name in your market, or pay fees like $5 k to $10 k a month for full format consultancy.