Gen X 100.3 about to start Brewing?

[EJM]

Earlier this week, Radio Insight noted that Emmis had registered some "Brew"-related domains.  Now, CC has followed suit--and http://www.genxstlouis.com now apparently redirects to http://www.brewstlouis.com, complete with a "Brew" logo...

http://radioinsight.com/blog/headlines/netgnomes/58265/whats-brewing-in-st-louis

[EJM]

The official flip at 100.3 appears to have just happened...

http://twitter.com/radioinsight/status/205343422603735041

[Mrtraveler01]

The official flip at 100.3 appears to have just happened...

http://twitter.com/radioinsight/status/205343422603735041

Won't mean anything unless Clear Channel starts promoting their stations for once. Otherwise KSHE and KHITS will stomp them into the ground.

BTW: The other big news out of this is that the Bob and Tom show is back on the air in St. Louis on The Brew starting June 18.

[Mrtraveler01]

Talking with the guy who runs Radio Insight, he seems to think that this is a precursor to Emmis flipping one of their stations to CHR.

What do you guys think of that?

[mbatchelor]

John Beck would have to eat a whole lot of crow to flip a station to CHR - when Emmis bought WKBQ from Zimmer back in the nineties, and they switched it to Modern AC - he made the bold statement that the CHR format would never work in St. Louis... If I were to bet - 96.3 folds into KSHE, the News/Talk format on 97.1 slides over to the more robust 96.3 signal, and 97.1 becomes the new signal for Classical Music - simulcasting with a fill in translator at 96.7 in the South were the signal stinks.  Emmis already made an announcement last month that they were partnering with the Radio Arts Board to put a new Classical outlet on the air in Early June, with no mention of the frequency, but it was assumed that it was a new move in translator.  The translator would thouroughly cover a signal hole in the 97.1 pattern and bring the format back to the whole market... Just a stab in the dark. 

[Mrtraveler01]

John Beck would have to eat a whole lot of crow to flip a station to CHR - when Emmis bought WKBQ from Zimmer back in the nineties, and they switched it to Modern AC - he made the bold statement that the CHR format would never work in St. Louis... If I were to bet - 96.3 folds into KSHE, the News/Talk format on 97.1 slides over to the more robust 96.3 signal, and 97.1 becomes the new signal for Classical Music - simulcasting with a fill in translator at 96.7 in the South were the signal stinks.  Emmis already made an announcement last month that they were partnering with the Radio Arts Board to put a new Classical outlet on the air in Early June, with no mention of the frequency, but it was assumed that it was a new move in translator.  The translator would thouroughly cover a signal hole in the 97.1 pattern and bring the format back to the whole market... Just a stab in the dark. 

I honestly don't know why he'd mess with either of the two. KHITS is 10th and KSHE is 11th in the raitings. Switching one of those two to anything is going to take a big hit in the raitings initially and may never recover.

Seems very foolish to me. My personal opinion is that the Radio Insight guy read too much into this and CC is just looking to start a rock war with KSHE and Emmis by turning the least rated radio station in St. Louis into a competitor.

[johntherogger]

I wouldn't touch K-Hits or KSHE...they are heritage stations. Maybe tweek them some but nothing else.

The point? Possibly...but then again, it has worked before too. Really the only one i would mess with (if it is really doing that bad) is 97.1

On the side of clear channel....bad moved guys. Gen X was popular to it's own crowd (including myself as a listener day and night). Considering the terrible signal, they could have really made it successful as that format. Now? Good luck

I'll just say this......where is KXOK 97.1 or KSD? Didn't Make it, and freaking KSD has the signal to make it...KXOK did not.

[RadRadio23]

I have noticed this station has changed every year for the last 4 times. Can't they find something that will stick?

[beachguy3b]

Classic Rock KSD didn't make it for a LOT of reasons, none of which is the signal. Using KSD as a reference is really not giving you much value. I was tempted more than once to refer to it as "93-7 KSD, Great Classic Rock Without the Good Rock."

[chrocket87]

Just a thought here: In the other two markets CC has blown up Gen X stations, it has returned to some variation of the format Gen X replaced (see KSGX/Seattle going back to Active Rock and WCGX/Columbus going back to Alternative). I was somewhat hoping Gen X would go back to a Modern AC format because I personally love the format, but I understand it's not a very profitable format. Just wishing, that's all....