John Beck would have to eat a whole lot of crow to flip a station to CHR - when Emmis bought WKBQ from Zimmer back in the nineties, and they switched it to Modern AC - he made the bold statement that the CHR format would never work in St. Louis... If I were to bet - 96.3 folds into KSHE, the News/Talk format on 97.1 slides over to the more robust 96.3 signal, and 97.1 becomes the new signal for Classical Music - simulcasting with a fill in translator at 96.7 in the South were the signal stinks. Emmis already made an announcement last month that they were partnering with the Radio Arts Board to put a new Classical outlet on the air in Early June, with no mention of the frequency, but it was assumed that it was a new move in translator. The translator would thouroughly cover a signal hole in the 97.1 pattern and bring the format back to the whole market... Just a stab in the dark.
I honestly don't know why he'd mess with either of the two. KHITS is 10th and KSHE is 11th in the raitings. Switching one of those two to anything is going to take a big hit in the raitings initially and may never recover.
Seems very foolish to me. My personal opinion is that the Radio Insight guy read too much into this and CC is just looking to start a rock war with KSHE and Emmis by turning the least rated radio station in St. Louis into a competitor.