I keep hoping the deal won't be consummated.
I'm crossing my fingers too.
I think we can bag the wishful thinking, denial, and delusion. Had enough of that with the KTRU sale, where the fanboys were still hoping against hope even as the keys were handed over to UofH. This isn't Paraclete Ministries going after KCOH with no money in hand.
Whatever you think of the EMF formats, it is probably the best use of a rimshot in this market, unless another Spanish language format is launched to target Houston's heavily Hispanic east end, where the rimshot signals are competitive. But we are probably at a saturation point for Spanish language formats for the time being.
Why couldn't it have been a Spanish language station going down instead of active rock? Oh well - at least I like Air-1. I just wish we hadn't had to trade something creative and good to get it.
I wonder if it is possible EMF is buying the station so they can improve it and try to sell it to KSBJ for NGEN? NGEN will have a huge hole in coverage over North Harris county, 103.7 would cover half that hole. They will need something else for Northwest, though.