All News 106.7 is Here…Finally [last song, audio, first impressions]

[BarryATL]

At the height of rush hour/drive time:

5:26 PM Traffic had 54 seconds of content.  Major swaths of the metro not even mentioned.  Again, that format clock is more important than the content.  It reminds me of CNN Headline News back in the day when they were very automated and were slaves to the format clock.  This is radio, not television.  Be flexible.  Do the traffic.  There is about 5 minutes of traffic content per hour (the ten seconds of VO at the beginning and the phone number at the end do not count as content).  WSB manages to squeeze in five minutes of traffic content during drive time and they are working around a syndicated talk program.

[BarryATL]

5:36 PM traffic:  55 seconds of content.

By the way... we are not French.  It is Ponce Dee Lee-on (yes, three separate words).  I don't know why, but that is the way it is.

[BarryATL]

Last post on AN106.7 today.

The shooting at the funeral was covered timely as breaking news, but not frequently or detailed enough.  ABC News covered the story at the top of the hour.  AN106.7 went into detail for a total of 35 seconds.  If the story makes national news, it should be HUGE for local news.  35 seconds is not wall to wall coverage of a story.

The interview with the cousin of the person that died was awful.  It was right up there with Neal Bootz's Boo Got Shot and without resident black guy Royal Marshal (may he rest in peace) there to interpret for us.

For those at AN106.7 who are not familiar, here is the original Boo Got Shot... you must listen to the whole thing to get the translation.

http://www.youtube.com/watch?v=2SK6_Di_3O0

[BarryATL]

John Lisk's voice always sounds like it has more bass.  His voice does not sound like that is natural.  Maybe different way he uses the mic?

[BarryATL]

I have found my new favorite anchor at AN106.7.  Mark Woolsey came on at 5:00 PM today.  He is comfortable running the board while on the air.  The levels are good and there are no mistakes.  Mark can ad lib really well.  Also, at 5:06 PM he gave the absolute best weather forecast I have heard since AN106.7 started.  He gave the temps for three communities, summarized what was happening on the radar, and told us what to expect from what he saw on the radar.

Matt Hoffberg (sp?) was doing the traffic during the 5:00 hour.  He was fantastic.  There were problems, he associated a couple of backups together.  He was conversational.  He communicated a sense of what part of the metro he was talking about.  He was not just reading a list of problems.

Mark and Matt could do weekdays together and I would be very happy with the product they are putting out there.

On the flip side, the first two anchors on Saturday did not give any temps of any sort during the day (at least when I was listening).  Mostly after the weather they would go straight to commercial or give the time and go straight to commercial.  The female was running all of the music beds at full volume so it was difficult to hear the weather, traffic, sports, or business.  I called the station and they fixed the problem immediately.

I am ready to start a Mark Woolsey fan club!   

[Radio1360]

Another update: On the hour ID now says "WYAY-FM, Gainesville-Atlanta" instead of "WYAY-FM and WYAY-HD, Gainesville-Atlanta, a Cumulus station". Maybe now that lag with go away and ABC News will on exactly on the hour and the half hour instead of 17 seconds past (45 on the half).

[secondchoice]

The May ratings are in:  WYAY: 2.9  6+, April they had 2.4.  That's a big jump! I do not think they jumped .5 May 29th to May 31st on news alone.  But if it was the news format they will be a top 5 station 6+ next ratings release.  If they do "score" a top 5 in 6+ somebody at CBS is going to have to explain why CBS let CBS Radio News go to WSB when they could have used it at 92.9 

[EJM]

The May ratings are in:  WYAY: 2.9  6+, April they had 2.4.  That's a big jump! I do not think they jumped .5 May 29th to May 31st on news alone.  But if it was the news format they will be a top 5 station 6+ next ratings release.  If they do "score" a top 5 in 6+ somebody at CBS is going to have to explain why CBS let CBS Radio News go to WSB when they could have used it at 92.9 

If I'm reading Arbitron's Data Delivery Schedule (http://www.arbitron.com/downloads/ppm_delivery_schedule.pdf [PDF]) correctly, the May "book" for PPM markets covered April 26th through May 23rd.  Either way, the ratings periods do not fully correspond with calendar months (and, indeed, there's a 13th ratings period at the end of the year, officially called "Holiday").

[secondchoice]

Thanks I forgot the 13th release, so the news was not a factor at 106.7.I stand corrected.

[OhioMediaWatch]

I have found my new favorite anchor at AN106.7.  Mark Woolsey came on at 5:00 PM today.  He is comfortable running the board while on the air.  The levels are good and there are no mistakes.  Mark can ad lib really well.  Also, at 5:06 PM he gave the absolute best weather forecast I have heard since AN106.7 started.  He gave the temps for three communities, summarized what was happening on the radar, and told us what to expect from what he saw on the radar.

You're surprised? Mark was at the Weather Channel Radio Network before 106.7. It comes naturally to him.

Since he fed a few stations around here, the first time I heard him talk about weather on WYAY, my brain expected him to lock out "I'm Mark Woolsey from the Weather Channel."