All News 106.7 is Here…Finally [last song, audio, first impressions]

[BarryATL]

The more I have listened to Mark Woolsey, the more he has become my preferred anchor.

On a different topic... I timed the music beds and there is a full 9+ minutes of music beds per 30 minute cycle.  Can someone who understand imaging explain what the thinking is to have more than half of the content (not counting commercials) with a music bed behind it?

[sagebasics]

I think there is way too much imaging leading into the different segments -- traffic, weather, sports, and business news. The music beds under the content remind me of the old CNN Headline News. I think it would sound better if they removed the music beds from the weather and sports reports. Each distinct segment doesn't require imaging. The anchor could handle it. 

[secondchoice]

Welcome to the site "sagebasics":

It was an old "radio rule" or belief that a proper music bed under anything but news seems to make the info "flow smoother and seem to "moving faster".  After a while regular listeners will mentally associate to music with segment.  (branding)  Kind of like the theme Paul Anka / Johnny Carson wrote for the intro to The Tonight Show, when you hear the start of the song you think Johnny and Ed.  WINS had (may still has, I have not been in NYC for years) the teletype back round. Ask just about any NYC resident when they hear the teletype sounder 1010 automatically come to mind.  I personally think a quick (5 seconds or less) Jingle into would work but very few radio stations use jingles anymore.

[BarryATL]

Well, lets start with the music/news sounders.  It is funny that sagebasics mentioned CNN Headline news.  The sounders that AN106.7 are using remind me of the sounders that were used when WCNN was carrying CNN Headline news.  They have that steel guitar grinding sound.  It is annoying.  Because of that sound, all of the sounders appear to be the same.  Most news stations have very distinct sounders for different segments.  The only sounder they are using that I find not-revolting is the one that is used every 15 minutes to intro the news headlines.  It has a more musical sound without so much distorted guitar.

Of course, we are back to NINE+ minutes every 30 minutes has this annoying music bed.

Something just occurred to me... ARN (America's Radio News) has music behind almost everything.  Somebody please tell me AN106.7 does not want to sound like ARN. 

[onetake]

All news formats in many markets risk dragging at times. The v/o produced segments that run over and over are a way of resetting the pace of the show for the anchors. But the voice guy is so overused and melodramatic as if what's about to follow is so urgent. The format feels like it's not designed for long listening cycles but just dropping by for a catch up. Let's see how the cume vs average quarter hour comes out and pay close attention to the TSL

[OhioMediaWatch]

Generally speaking, all news stations are not in the TSL business, if you will.

They get their cume by a wholebuncha people dropping in for quick hits.  All news stations are the utilities of radio.

[OhioMediaWatch]

Re: CNN Headline News

Remember, a lot of the 106.7 staff worked at CNNRadio.   CNNRadio actually used to offer some audio segments from CNN Headline News...most notably the sports update at :50 after the hour.

Jerome Jurenovich...Headline SPORTS!!!! (music out) I still remember that from the late 1980s!

A quick Google search shows that Jerome is now doing pre-game and post-game for the Atlanta Hawks on Fox Sports South...

http://www.foxsportssouth.com/pages/landing?blockID=91413

[BarryATL]

Generally speaking, all news stations are not in the TSL business, if you will.

They get their cume by a wholebuncha people dropping in for quick hits.  All news stations are the utilities of radio.

It seems to me with the music beds that AN106.7 is de-emphasising news and wants us to pay attention to the urgent weather, the urgent traffic, the urgent sports, the urgent business, and the urgent headlines.  The news is not so urgent.  It just feels wrong when listening.

[secondchoice]

Yesterday did I hear Chuck Roberts who use to do CNN Headline News back before it morphed into HLN?  Didn't he take over the anchor at 11 after John Pruitt went back to Channel 2?  Or was he at 5?

[sagebasics]

Generally speaking, all news stations are not in the TSL business, if you will.

It seems to me with the music beds that AN106.7 is de-emphasising news and wants us to pay attention to the urgent weather, the urgent traffic, the urgent sports, the urgent business, and the urgent headlines.  The news is not so urgent.  It just feels wrong when listening.

I agree Barry. They need to settle down, quit using so much imaging with music beds, except for traffic, and spend more than 30 to 60 seconds on important stories.

Yesterday did I hear Chuck Roberts who use to do CNN Headline News back before it morphed into HLN?  Didn't he take over the anchor at 11 after John Pruitt went back to Channel 2?  Or was he at 5?

I'm not absolutely positive, but I don't think Chuck Roberts has ever neen an anchor on any of the local Atlanta TV stations.