X 95 9 has arrived! Heard Muse and Harvey Danger just after 8:00 AM, also accross the border in Marshall, IL, WMMC 105.9 has picked up Tom Kent! Will this new format on 95.9 hurt mixx-fm?
So much for "The Edge" moniker?
Very excited this format has come to Terre Haute. Not really crazy about the name "X-959", somewhat of a mouthful. Doubt it hurts Mix much, might take away some of their men 18-34, but that would be about it.
Let's all hope that Midwest does more with it than make it a voice tracked jukebox. As long as they treat it like that it will not succeed (like all previous formats on 95.9).
Some entertainment with some edge in the morning to go with the rock music would help them take some Bob & Tom listeners.
If Midwest makes 102.7 country once that acquisition happens, one has to wonder if Emmis will take their rumored pickup of 92.7 and go right after Mix. Could be an interesting few months!