Changes coming soon in Terre Haute?

[ericjbard]

95.9 The Edge was registered to Midwest Communications of Indiana. 

I assume WOW COUNTRY being registered to MCIRADIOTHI means country on 102.7.  Just by name alone, but I could be wrong.

Sports will be on 1300AM

[umfan]

It does give one pause that of all the stations in the market not a single one is locally owned. Not that it's of great consequence, but that point was not one discussed at great length here.

Country is probably worth a try for Midwest. They will never unseat mighty HI-99, but they could grab some share, and advertisers, with it. If it doesn't work, little is lost and a format change will happen. If it does work, it could be a great move.

[Milo Miller]

I believe his article came out first. Maybe you didn't have the time to notice that?

No offense Milo, but everything in that article has been discussed here for months.  Also Mott's article contained few facts and a lot of speculation.  His work for the Trib-Star has been pure garbage.

None taken

[Milo Miller]

X 95 9 has arrived! Heard Muse and Harvey Danger just after 8:00 AM, also accross the border in Marshall, IL, WMMC 105.9 has picked up Tom Kent! Will this new format on 95.9 hurt mixx-fm?

[RO77]

X 95 9 has arrived! Heard Muse and Harvey Danger just after 8:00 AM, also accross the border in Marshall, IL, WMMC 105.9 has picked up Tom Kent! Will this new format on 95.9 hurt mixx-fm?

So much for "The Edge" moniker?

Very excited this format has come to Terre Haute.  Not really crazy about the name "X-959", somewhat of a mouthful.  Doubt it hurts Mix much, might take away some of their men 18-34, but that would be about it.

Let's all hope that Midwest does more with it than make it a voice tracked jukebox.  As long as they treat it like that it will not succeed (like all previous formats on 95.9). 

Some entertainment with some edge in the morning to go with the rock music would help them take some Bob & Tom listeners. 

If Midwest makes 102.7 country once that acquisition happens, one has to wonder if Emmis will take their rumored pickup of 92.7 and go right after Mix.  Could be an interesting few months!

[umfan]

I'd hate to see 102.7 go country. It's the last regular AC in the market.

I'm for another country outlet to challenge HI-99, but dropping AC would be a mistake.

[Milo Miller]

I hate to have another country station. I have to agree with what one of my friends who has experience in programming, and that's 102.7 go with a Gold-biased AC or a Classic Hits format.

[RO77]

After a couple days of listening to X959, the music is great, and the station has very, very good imaging.  The talent during the day is not bad, but by no means nothing special either.  Rather dry jock personality with very little attitude or passion.  Hopefully, they slowly will be a bit more interactive with both the community and listener.  Given it is only the first few days of the format, surely they will do more of this as time progresses.

Pretty sure only mornings are done from Terre Haute, and the rest is piped in from other Midwest Communications markets.  Heard one of the jocks promoting a concert in Osh Kosh, Wisconsin.  Also have heard totally wrong songs ID'd and some dead air.  That's pretty disappointing, as I feel this station has a great chance to succeed, but they will have to add more local talent and have the station out a lot.

Overall, I think the people of the Wabash Valley are going to be pretty happy with this station, and if they continue improvements, will be a top 3 or 4 station within 12-18 months. 

[ericjbard]

Thanks Bill for the update on the station.  Wonder what is going to happen with "The Edge" website that Midwest bought?