I'm working on a story about why Dave FM's ratings have fallen off the cliff the past year. Can you sage radio observers provide me some possible reasons and if there are any solutions.
Dave's ratings were solid (in the 3.0-4.0 range) literally until whatever month it was that Lindy took over Star 94 - that month, Star skyrocketed and Dave plummeted by almost the exact same amount, and Dave never recovered
I have no clue why no one from Dave saw this pattern and concluded that they'd better drift towards Hot AC, but they didn't, and now it's too late, since B98.5 already made the move to go after Star
I still think they could recover somewhat by transitioning to straight Alternative - I don't think they'd lose any listeners, and they'd definitely gain some - or I guess Classic "Pop" Hits, but I'm not sure there's a lot of money in targeting people in their 50s/60s