Interesting...For ratings I'm not sure if WWZN subscribes but they tend to not show up at all.
(If anything PPMs have been killing some talk stations in the ratings, but maybe the moves to
FM will help.)
>> it regularly rated around a one share, and that was before the signal upgrade to 1200.
0.6, 0.7, maybe a 1 but of course I'm talking about the 6-plus numbers we get to see not the 25-54s
They'd want to keep the cons talk on one of the two freqs in question (1200 or 101.7--though more than a few think 101.7 could go Spanish), to clear shows, ads (Rush, Beck, Hannity and they do have the 2 local hosts). Ratings may not be spectacular but they can sell national and local ads and make at least some money with conserv--maybe even prog talk.
Entercom does prog talk in Buffalo but I get the feeling it doesn't do well. Stuck with it
(WWKB does a bit less than a 1 but again, 6 plus. WBEN, conservative talk I think, does better for them, a lot better.)
It is a business but either argument could be valid.
First ep of WKRP in Cincinnati
MRS CARLSON (station owner): Young man, this radio station is a business. It is not here for
your personal listening pleasure.
ANDY TRAVIS (new prog dir who switched format to rock): Ma'am I know it's a business. That's
why I had no choice but to change the format.