Matt Hoffberg is one of the better traffic guys at 106.7. He knows the streets and seems to be good at communicating on the air. Basically, he has a sense of symmetry to his geography. He moves around the metro in a circle so it is easier to understand where he is geographically in his report.
When listening to radio traffic reports, I wonder how many of the "reporters" have any kind of picture in their own mind of what the metro area looks like to a listener trying to decode the machine-gun rate of delivery. I guess road-warriors who trek in and out of Atlanta every day finally learn to wrap their minds around the helter-skelter logic (or lack there-of) some traffic reporters are using. I have never commuted into the heart of the metro area on a daily basis. In every traffic report I hear them use street-name-locators that I have never heard of.... and I've been here 14 years now.
For those of us who venture in maybe a dozen times a year to make a trip to the airport, or a lecture at Emory, or a trade show at one of the convention venues, Atlanta traffic reports tend to be more of a distraction to drivers who live at the fringe of the metro area.
I will make it a point to listen for Hoffberg. Sounds like it might be a pleasant experience.