You Would Think It Was...

[mtradio]

This happened a week or so ago. 

I was listening to one of the big frequencies in town.  The DJ was talking about the Beatles, offering up some interesting trivia about the recording of "A Day In The Life".  Very good detail, delivered in a slow, deliberate way. You know, as opposed to being worried about what was "supposed to be said" within the next few seconds, as the consultants might be suggesting.  It went on for a few moments.

Next, with hardly any talking over the quiet little guitar into, the song gets played.  Now, as the song ends, he does this ultimate cool thing.  For you kids out there, this song famously ends with a single sustained piano chord that slooooowwly fades out , for maybe 59 seconds or so.  I think the last DJ that I heard play it entirely would be maybe Charles or Ken Shelton.   Anyway, our announcer lets this thing ride, for maybe thirty-five seconds, (in PM drive, I think it was). Commendable. 

Then, the guy wraps it up by being conversational again, speaking to how this might just be his favorite Beatles song, etc.  It was nice, not necessarily because of the particular music selection , but for the easy and relaxed manner. Not just a nostalgic boomer talking, here; for me it had to do more with the delivery and conversational nature.  I felt like I was on a coffee break.

So, if you've been playing along... There's nothing better than getting surprised so much, that you have to double-check the radio frequency a few times, and compare it to what you're hearing.

Thanks to that legendary FM counterculture voice...JJ Wright!  On Bostons' Progressive FM Album Station... WODS!

It was fun, JJ.  Thanks for a nice radio moment.

[reelyreal]

What I love about JJ is his seemingly seamless transition throughout the years to do what a modern jock needs to do today, while still being JJ.  His online content generation is fantastic, he's always got his followers engaged.  His breaks are natural, fun, entertaining, and you really look forward to hearing what he has to say.  He knows how to make those longer content breaks work in a PPM world because they contain CONTENT!  I've heard a lot of less-is-more since PPM came into the market I work in, but I think the emphasis should be engaging content, which is JJ's forte.

[JJ Wright]

Thanks guys, really appreciate it. Really needed this today

[Blackroc]

   Now that was a story.