Strong May for WEEI

[Fenway1912]

Most of the Sox and Celtics games are played at night.  The ratings show 'EEI leading during the daytime shows (I still maintain that T&R isn't a sports show) along with evenings.  Why are the games given as the main reason?

EEI's cume is 300K higher which I am guessing is game related. (Red Sox )

[ArtSpooner]

I'm not sure I know what "cume" means, but until now the winner in the ratings as reported by Chad Finn and someone named kalendar has been 98.5 based on the show by show ratings.  I don't see how that the games affect the shows.  I don't listen to Celtics games because I usually watch and I can't stand Grande and Quack-Quack, but I listen to the talk on WEEI.  I don't listen to 98.5 shows during football season just because the game is broadcast there.  I listen to quite a few Sox games, but I would no matter what station they were on.  It has no effect on the talk  shows I listen to.

On the other hand, the Bruins helped 98.5 because they won for the first time in 40 years and 'EEI had always ignored them.  All of the people who jumped on the bandwagon flocked to 98.5 because they talked about them.  'EEI also removed their most knowledgeable hockey guy and replaced him with a nerd at the same time............the perfect storm.  I suspect that 98.5 dropped in ratings because the Bruins are becoming irrelevant again and 98.5 are no longer the new kids in town.  It won't be long before people hate them as much as they once hated WEEI.  From what I read on other message boards, Felger is becoming the DB again, where he was once admired.

[raccoonradio]

Cume means cumulative right? Added up thru the week etc.

[Fenway1912]

Cume means cumulative right? Added up thru the week etc.

Cume Persons
The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes.

[karsonwithak]

I don't see how that the games affect the shows.

If the games are doing well, it's good for the shows through content, guests and overall excitement/interest in that team, I would imagine.

[ArtSpooner]

I don't see how that the games affect the shows.

If the games are doing well, it's good for the shows through content, guests and overall excitement/interest in that team, I would imagine.

I agree that the performance of the teams affects overall interest in sports radio, but why one show over the other?  I think the shows rise and fall on their own merit/shortcomings.  Total listenership may go up or down, depending on which station is broadcasting the games in season, but most football games are on weekends or nights and the other three sports are primarily at night.  The games themselves shouldn't affect the shows from 6:00 AM to 6:00PM.

[thirdendorsed]

Looks to me like market-wide, CBS has a 13 share, maybe more, among adult men. Still, EEI had to get better after they snatched the reigns away from McCann.