S.F./S.J. Arbitron Radio Ratings: May 2012

[pjc1961]

http://www.radio-info.com/markets/san-francisco and

http://www.radio-info.com/markets/san-jose

Publicly released age 6+ overall rankings for the May 2012 survey period covering Thu. 4/26/12 - Wed. 5/23/12.

The next survey period will be for June 2012 covering Thu. 5/24/12 - Wed. 6/20/12 with the report release date being Tue. 7/10/12.

[recto101]

KGO went to 2.4
KMEL is tied with KCBS at a 4.6
KNBR got a 5.1

[wdb2003]

How is KBLX doing now that Entercom owns it.

[1069_KIFR]

KISS is UP 3 basis points
KBLX is DOWN 2 basis points

[DavidEduardo]

KISS is UP 3 basis points
KBLX is DOWN 2 basis points

I know many think that Wall Street is the cause for many of radio's problems, but what does a "basis point" have to do with a radio station.

[HCochet]

KGO went to 2.4
KMEL is tied with KCBS at a 4.6
KNBR got a 5.1

where was KGO in May 2011?

[RealDealHolyfield]

6+ share by cluster -

Clear Channel: 21.6
CBS Radio: 15.3
Cumulus: 14.7
Univision: 6.2
Entercom: 5.3 (tied with KQED)

A side note for all of this board's KREV champions - congratulations - they no longer show up in the ratings.

[1069_KIFR]

where was KGO in May 2011?

It was at 900 Front Street at 810AM 

[weav]

A side note for all of this board's KREV champions - congratulations - they no longer show up in the ratings.

... on account of them not subscribing, and now non-subscribers are not mentioned in the published list.  I wonder whether they're bothering to encode...

[DavidKaye]

where was KGO in May 2011?

A better question might be, "How did KGO do in ages 25 to 49 in 2011 versus today?"  It doesn't matter if a station is #1 if they have demographics that can't be sold.  That was KGO's problem.

As I predicted, KGO's audience would level off; I didn't think for a moment that it would crash and burn.  I expected a bit more from KKSF 910, but they have two problems: No advertising budget to reach find new listeners, and a bad nighttime signal that doesn't cover the market.  The nighttime signal is a problem for people who like to set their radios to turn on in the morning, when most ralkradio listening takes place.  If they can't set their radio for KKSF they'll set it for something else.