Let's just hope that Cumulus is in ALL NEWS 106.7 for the long hall. The new all news station in Houston is just now up to a 1.0 share. The Houston station keeps climbing, but slowly. It is going to be a long road to become the place everybody turns to.
It takes time to build a talk station's listener base. Music is easy to sell to listeners, as people who want to hear their classic hits, country, alternative, will go there once they hear about it. It takes longer for people to get into news or talk personalities, so the time to build an audience will be longer. Radio One will continue to lose money here for some time, but give it another year or two and it will make serious money.