I'm not sure why we need to start a new thread every month a ratings book comes out? Yes, in the diary system it would make sense, but why now when nothing is changing? Seriously, just start a thread with the subject changes I expect and just discuss KLCK and KMPS? If they put KKNW on 98.9 it probably would get lower ratings than KLCK does, plus Sandusky isn't making any more money by simulcasting mostly brokered talk on 98.9. Probably wouldn't get any money but would serve a nitch market, put the South Asian programming on 92.5 hd3 on 98.9.
Because most of the armchair quarterbacks here do not have access to detailed PPM information.