KVI CHANGES LINEUP, CONTINUES TO REFUSE TO HAVE LEVIN, LARSON, SAVAGE, BRINKER

[klutch00]

Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The comstant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.

Some time ago, I suggested a FS/MOR format for KVI. There is a station in Albany NY, WROW (Magic 590) which is doing a traditional-MOR and is getting respectable ratings. I would do something a bit innovative and play material that, say KIXI, wouldn't touch with a 10' pole. Another option might be going to the 24/7 Comedy Radio network. WTAR 850 in Norfolk VA is doing respectable with that format.
http://247comedy.com/

[semoochie]

"What class A signals do you think your hypothetical upgraded KLFE would be protecting, exactly?"  Maybe, he's worried about 1580.

[Scott Fybush]

"What class A signals do you think your hypothetical upgraded KLFE would be protecting, exactly?"  Maybe, he's worried about 1580.

The only class A signal on 1580 is in Quebec. No way a 1590 in Seattle puts enough RF out there to require critical-hours protection. (And in any event, a further close reading of the rules shows that critical-hours protections, at least in the US, only apply to co-channel class A signals, of which there are none, anywhere, on 1590.)

[MC]

Many big corporations have favored agendas that are trashed on conservative radio.  Energy efficiency, electric cars, climate change, cage free, organic, environment issues like recycling, sustainability. 

Advertisers know that talk radio is a few people listening for long periods of time, which is people who don't have a life and don't buy much.  The older demo will be good for election ads however.

[ProducerGuy]

Savage and Levin are on at the same time. Larson DOES get dismal ratings. Brinker is only on weekends.

To any of these shows on would require blowing up the entire format. You may not like lifestyle radio, but there is a market for it done right.

Too many of these "x format should be on y station" end up being what the poster personally wants to hear. Think about the big picture, since even the best stations get less than 10 percent of the audience in most markets. Certain formats also bill better. Conservative talk bills well in some places, not well in others. Music on AM doesn't bill well ANYWHERE. Maybe lifestyle talk is billing for these guys. I don't know.

[mrkadison]

How many markets are in the same position as Seattle where KVI-A is changing their lineup, yet still refuses to add Mark Levin, all 6 hours of Lars Larson, Michael Savage, Bob Brinker, and Red Eye?

They're getting 0.1 shares with lifestyle talk, and wish to add another lifestyle talk show. Ratings will not change.

That won't help, and they would be better served to go all conservative with Bob Brinker and Red Eye Radio.

Forgive me if this is narrowcasting, but I'm going to focus on one of your suggestions in particular......you're saying (part of) the solution to KVI's ratings woes is Bob Brinker???

WABC doesn't run Brinker.  Neither does KSFO.  If two of the biggest Cumulus stations in America aren't running a Cumulus show......what does that tell you?

[radio haydays]

KSFO carries Bob Brinker live one to four Sunday afternoons. They took the show after KGO switched to an all news format last winter. Since then KGO has dropped to 24th place in the Bay Area radio market with an all-news format.

I am able to hear Brinker on KXL out of Portland and also streaming online.

[ProducerGuy]

I like Brinker, but I don't think he's the answer for any ailing radio station.

[mrkadison]

radio haydays, you're right about KSFO.  It's the Cumulus talkers in Dallas and Detroit that don't air Brinker's show. 

My bad.

[Legend City]

Maybe it's because all of the shows(?) you mentioned are getting dismal ratings. Mark Levin shouldn't even be near a microphone. He has the worst voice in radio.

The comstant negative tone of all of these conservative yackers is driving people away. I don't think lifestyle radio is the answer either.

Has anyone considered playing some good songs on the AM radio? The market is ripe for an updated version of FULL SERVICE M-O-R with LOCAL NEWS on the Top and Bottom of the hour. Ya never know, it might work.

Levin...the deviated septum of radio.  He has two voices, the high pitched helium voice (when he gets all ginned up!), and the nasal low pitched, when he tries to sound serious, but he mixes them, sounds like a herd of ducks being killed.