Dave Ramsey Moving To KRLD From KLIF

[chrisdanger]

Speaking of KLIF further heading into the dumpster at the mismanagement of Cumulus, it looks like Dave Ramsey is moving to KRLD 1080 8-10p weeknights starting this evening. This was confirmed earlier this afternoon via his twitter account. He even called KRLD a "Higher Rated Station" in his post and thanked his listeners...

[dismuke]

KSKY is now also a higher rated station than KLIF - and this was BEFORE Mark Davis came on board.

And what of all those Dave Ramsey billboards KLIF has up?  Presumably Cumulus spent real money on the billboards - my guess is a billboard is not something that is easy to barter for SweetJerk.    They are pretty pathetic billboards as well in that one has to actually squint to see the small logo and type that indicates that the program is on KLIF which is at 570.   I wonder how many people were receptive to the main message of the billboards but ended up never acting on it because they were going by too fast to actually read the small type.   I have seen other billboard advertisers do that as well - you got to wonder what they are thinking.   Regardless, they spend all that money plugging a show that ends up quickly going elsewhere.  #CumulusFail

[del_griffith]

Ramsey billboards are generally paid for by Ramsey as part of the deal to clear him.

[idiggraves]

Anyone else notice that you couldn't even see the KLIF logo on those billboards??

[salemjedi54]

Anyone else notice that you couldn't even see the KLIF logo on those billboards??

You can't see them now, because KRLD has covered them up with their logo.

[idiggraves]

Anyone else notice that you couldn't even see the KLIF logo on those billboards??

You can't see them now, because KRLD has covered them up with their logo.

Funny. I did mean before the switchover, however. Remember telling myself "What a waste of a billboard!". Again, seems the demise of these heritage stations in intentional.

[TANEYTOWN]

This is a major blow. Loved Dave. But listing at night is going to happen.

[salemjedi54]

Honestly KLIF should just go all news from 5a to 8pm.  That's my opinion.

[AlanB]

I noticed they have added the 3rd hour of Huckabee, but what is KLIF doing 2-4 now?

[chrisdanger]

The sad part is that KLIF and WBAP have such history in this market, with moves like ramsey leaving, as well as losing local and other syndicated programming, then being replaced by junk like mike huckabee doesnt bode well for these stations..