2) Again with 'Streetz', huh? Though I guess it would be silly to use 'Power' or 'Super Country' by comparison.
3) The 'Streetz' branding isn't great, but...shouldn't you register '
streets945.com' and all of its variations if you're going to have an online presence?
KZTS Little Rock is using the "Streetz" nickname. What's wrong with taking on a radio brand that nobody else is using? I can name several stations that do this and are still successful today: KBXX ("The Box"), KYLD ("Wild"; no other station used this till late 90s), WKJX ("The Block"), WIZF ("The Wiz"), WWDM ("Big DM"), WEMX ("Max") and the former KBMB ("The Bomb"). Even if call letters are irrelevant to station images nowadays, not every station has to be nicknamed Hot, Power, Jamz/Jammin, Beat, Kiss, V, Majic/Magic, Mix, and so on. Even a station in Montgomery uses "Yo!" for their old school hip hop station.
It's not the name I'd go with, to be sure. I'm mostly making fun of it because 1) that's the same name Hedgwood used for his first failed attempt at conquering Atlanta, and 2) you
did click on streets945.com to see where it actually goes, didn't you?
5) Just throwin' these things out there: All of Praise 102.5's gospel music competitors exist on AM.
Mind you Atlanta is in the Bible Belt.
It is not uncommon to have at least ONE gospel station on the FM dial in most major cities in this region. Re-read what you just wrote. No rule that says there can't be TWO urban gospel stations on the FM dial in Atlanta, right? IIRC, Praise hit big on 97.5 before Radio One improved it for Majic; Praise's current success on 102.5 confirmed its staying power. Trying to out-gospel one Class A (102.5's 3000 watts/under 500 feet vs 250 watts/1000 feet @ 94.5) isn't as hopeless as throwing spit-balls at two Class C's.
Hedgwood could've bought or inked an LMA deal with WYZE 1480; he'd have music and local talent/programming in place instantly. Or he could have gone at it alone, leaning on Sheridan's
The Light or Urban Choice Media's
Rejoice Musical Soulfood services. I'd have picked the latter approach (with local hosts in the mornings and afternoons) to match 102.5's reliance on music.
Kiss 104.1 doesn't dabble predominantly in Classic R&B anymore. To my knowledge, no outlet in Atlanta is using Cumulus' 'Classic Hip-Hop' service.
I thought WALR has the old school hip hop format on their HD subchannel.
And Atlanta has too huge of an urban population to deprive people of a station focusing on Motown, classic soul, some deep cut Quiet Storm tracks and funk. All the more reason to carve out your own niche instead of 'insufficiently' following the crowd.
