With WEPN 1050 AM planning to switch to Spanish language sports in September, there will be even more competition for the Hispanic audience.
If you look at the Spanish language ESPN numbers in other markets, it's no competition at all.
Perhaps there are more Spanish FMs than this market can fully support. Or maybe they should try a talk format, like some other new FM stations.
Outside of Puerto Rico, there are no successful Spanish language talkers anywhere on the mainland. Even apparently successful ones, like WAQI, have ultra-geezer demos. In 25-54, or the Hispanic sales demo, 18-49, there is little potential to exceed what WPAT has now.
There are rumors that the recent changes at KXOL in LA will be applied to WLEY, WPAT and WXDJ.
I also find it curious that the overall ratings of X96.3's sister station, Regional Mexican WQBU 92.7 are about half of what they were a year ago. They were recently at only .3.
That is the problem you have when you take a limited signal and target a subset of a subset of a subset of a subset... Hispanic, Spanish dominant, from Mexico, who like regional Mexican music. Any little change in sample will be very noticeable.