WPAT FM's Low Ratings

[d21ofnj]

Tony Santiago will be so happy. Maybe WXRK can switch back to rock and then everyone will be happy (except country fans of course).

If WPAT-FM switches and gains listeners at 92.3 NOW's expense, say hello to WFAN-FM.  CBS could move WFAN's local programming to 92.3 and have a 50 kW blaster on 660 AM for the all-new CBS Sports Radio.

Don't hold your breath for WFAN-FM. Now that ESPN beat CBS to the "Sports on FM" "race", they will take a wait and see position.

That didn't stop WIP when ESPN came first on 97.5 in Philly.  It's part of a "wait and see" for The Fan, but at this rate, it's more of "WHEN is it gonna happen?"   

[edarmsttrong]

Back to the original question on everyone's mind...

Let us not forget that WPAT-FM is handicapped by the fact that it is not at full power for a Class B FM.  The original TX facility at the WTC was destroyed on 9/11.

It is operating under a STA from the ESB:

http://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=34207

The FCC refuses to license it at the ESB, at the original ERP, due to short spacing with a station to the north. 

Not to make excuses but I believe this, along with programming, can be a factor in ratings.

[Tony Santiago]

Back to the original question on everyone's mind...

Let us not forget that WPAT-FM is handicapped by the fact that it is not at full power for a Class B FM.  The original TX facility at the WTC was destroyed on 9/11.

It is operating under a STA from the ESB:

http://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=34207

The FCC refuses to license it at the ESB, at the original ERP, due to short spacing with a station to the north. 

Not to make excuses but I believe this, along with programming, can be a factor in ratings.

In comparison to "Amor", things could only get better numbers wise.  But I don't see that dramatic of a jump in numbers at all, antenna at ESB or not.  Maybe one point?

Programming, they really wouldn't be doing anything innovative and different should the station go Rhythmic/Latin.  That's why I only thought of it as 'KTU meting La Mega.  And yeah, answering Ansky, X96.3 is pretty similar though all in Spanish.  This station would be more "Spanglish" in nature and in a sort of way, 93.1 was flirting with it a few months ago.

I suppose it is what it is, but honestly if I wanted to listen to Salsa, Merengue, Bachata, etc. I'd stick with the current outlets now and if I wanted dance I would stay with 92.3 Now (that is if I forgot my smartphone to tune in elsewhere).  I can't listen to all these genres intertwined like that.

[Barry]

AFAIK, unlike X96.3, the KXOL L.A. format we have been discussing does not include salsa or merengue. I have also heard relatively little bachata on KXOL.So aside from the fact that the personalities speak primarily in English, the sound is far less tropical, and perhaps more urban.

[Tony Santiago]

AFAIK, unlike X96.3, the KXOL L.A. format we have been discussing does not include salsa or merengue. I have also heard relatively little bachata on KXOL.So aside from the fact that the personalities speak primarily in English, the sound is far less tropical, and perhaps more urban.

Does that station lean more on Tejano, being L.A.?

[Morpheux]

AFAIK, unlike X96.3, the KXOL L.A. format we have been discussing does not include salsa or merengue. I have also heard relatively little bachata on KXOL.So aside from the fact that the personalities speak primarily in English, the sound is far less tropical, and perhaps more urban.

Exactly. That's what i stated in my earlier post-

Both DJ 106.7 in Miami and LA 96.3 targets American born Latinos that are 18-34 primarily who prefer hearing Hip Hop,Rhythmic mixed in with the current "Urbano" sounds whether its Bachata or Reggaetón or just Latin Rap (depending on the market)..

[Morpheux]

AFAIK, unlike X96.3, the KXOL L.A. format we have been discussing does not include salsa or merengue. I have also heard relatively little bachata on KXOL.So aside from the fact that the personalities speak primarily in English, the sound is far less tropical, and perhaps more urban.

Does that station lean more on Tejano, being L.A.?

Tejano?  Take a listen to the stAtion or go to yes.com 

No Tejano is played on KXOL

Here is a sample hour on KXOL

WiSIN n YANDEL - Follow The Leader f/JLo 26.6.2012 2:55pm

    Buy from: iTunes | Amazon.com
    image
    DRAKE - The Motto f/Lil Wayne 26.6.2012 3:00pm

    Buy from: iTunes | Amazon.com
    image
    TITO EL BAMBINO - Dame La Ola 26.6.2012 3:03pm

    Buy from: iTunes | Amazon.com
    image
    RIHANNA - Where Have You Been 26.6.2012 3:07pm

    Buy from: iTunes | Amazon.com
    image
    TYGA - Faded f/Lil Wayne 26.6.2012 3:11pm

    Buy from: iTunes | Amazon.com
    image
    DAVID GUETTA - Titanium f/Sia 26.6.2012 3:13pm

    Buy from: iTunes | Amazon.com
    image
    GOTYE - Somebody That I Used To Know 26.6.2012 3:27pm

    Buy from: iTunes | Amazon.com
    image
    FLO RIDA - Whistle 26.6.2012 3:31pm

    Buy from: iTunes | Amazon.com
    image
    DADDY YANKEE - Lovumba 26.6.2012 3:35pm

    Buy from: iTunes | Amazon.com
    image
    AVENTURA - Mi Corazoncito 26.6.2012 3:39pm

    Buy from: iTunes | Amazon.com
    image
    RIHANNA - We Found Love f/Calvin Harris 26.6.2012 3:43pm

    Buy from: iTunes | Amazon.com
    image
    MICHEL TELO n PITBULL - Ai Se Eu Te Pego/If I Catch... 26.6.2012 3:54pm

    Buy from: iTunes | Amazon.com
    image
    THE WANTED - Glad You Came 26.6.2012 3:57pm

    Buy from: iTunes | Amazon.com
    image
    CARLY RAE JEPSEN - Call Me Maybe 26.6.2012 4:00pm

    Buy from: iTunes | Amazon.com
    image
    NICKI MINAJ - Starships 26.6.2012 4:03pm

    Buy from: iTunes | Amazon.com
    image
    WISIN n YANDEL - Follow The Leader f/JLo 26.6.2012 4:08pm

    Buy from: iTunes | Amazon.com
    image
    FLO RIDA - Good Feeling 26.6.2012 4:12pm

    Buy from: iTunes | Amazon.com


That's what WPAT will sound like soon most likely.

[DavidEduardo]

Does that station lean more on Tejano, being L.A.?

Spanish language stations in LA do not play Tejano. In fact, there are less than 5 Tejano stations left... all, naturally, in Tejas.

[DavidEduardo]

AFAIK, unlike X96.3, the KXOL L.A. format we have been discussing does not include salsa or merengue. I have also heard relatively little bachata on KXOL.So aside from the fact that the personalities speak primarily in English, the sound is far less tropical, and perhaps more urban.

Salsa and merengue have no place on Spanish language radio in LA. While there are a couple of clubs that feature salsa and merengue, those are venues that have to appeal to a few hundred people a night, not radio stations that need to cume a million or more in PPM.

Salsa, today, is pretty much a 45+ music in appeal, as evidenced by the demos of the few remaining salsa stations in the world.

[Tony Santiago]

Okay! Okay!  Just asking!    Thanks for the list Morpheux!