Changes at Magic 98.9 mornings (what else is new)

[carolinaradio]

So, it appears that the "John & Lauren" morning show is out at Magic 98.9 today.  Looking at the website, Stacie Bartro slides from afternoons in to mornings 6am-12pm, with Lee Alexander moving in to afternoons 12pm-7pm. 

Best wishes to both John and Lauren.  This is the first morning show there to be "let go" in quite a while.

[awp69]

Kind of surprising. Although MY isn't pure AC anymore, their relatively new morning show is certainly not anything to write home about so there's little competition for that audience if they're looking for chat in the morning. Then again, maybe that's why Magic felt they could ditch John & Lauren.

[carolinaradio]

If they plan to stick to an arrangement like this, maybe it's for the better.  I don't mean for this to sound bad towards anybody who has done mornings there (recently), but with their failure to commit to a morning show, maybe it's best to move the established afternoon-driver in to mornings.  That way you don't go bringing somebody else in, having the audience get connected with them somewhat, then having it change a year later.

92.5 WESC has done 6-7-hour shifts during the day for years and it seems to work for them.  Stacie and Lee are both very good talent.

[Scooter Lesley]

Well,...well,...well,...did anybody expect anything different?  As I...somewhat predicted, and dreaded.  For me, I felt that these two young, second generation, broadcasters deserved a fair chance at success.  However, they were doomed to fail because of that Awww-ful playlist.  I have vented countless times for someone with some starch to order an overhaul of that Burnt, Toasted,
(Oh no!  Not again!) Overplayed sack of crap.  Regardless of their performance, Ellis & Morris, were basically Gunfighters, without bullets.  Much like the Bo Griffin dive, again Entercom, you just handed it over to MY; and did B-93 a good turn, in the process. 
Again, Stop killing the Messengers.  The problem is the Message!...That Awww-ful Playlist!
 

[carolinaradio]

I would just like to know why.  Since this wasn't part of national cuts, I can only assume the numbers were bad (trends just came out)...I'm sure they had their reasons.  Mornings are so volatile there, but they've rarely just dismissed someone entirely like today.  They have lost all credibility in AM drive, period. 

I don't know about the average listener but I find it hard to take anything they do in mornings seriously.  Moving the somewhat long-time PM driver and APD in to mornings is about the safest thing they can do at this point. 

I wonder what Bill Love is up to these days...

[carolinaradio]

The axe was not just swung at Magic.  Kaci Kruz, who did 12pm-4pm at B93.7, is also out and has been replaced by Tias, the Magic/B PD, from 10-3 with another hour of Ryan Seacrest, now 3-7.

[Scooter Lesley]

Last week, I (painfully) listened a good bit to B-93.  Monitoring different dayparts, trying to get a sensible read of where they were coming from.  As for the ankling of Kaci Kruz, strapped with another hour add to the Ryan-Westcoast Fluff, Lifestyle, and Horse Manure Show,...I could not care less!  Much like MAGIC, their playlist is just label fodder.  A National list obeyed, instead of Programmed by this new PD.  He has been in charge since mid-February, yet MAGIC still sounds the same, and is still not blazing a trail!  So, if both MAGIC, and B-93 are loosing their ass, why is he still sqeaking-out a paycheck?  So, Entercom, what are you paying him for?
Apparently, he can't do the job.  So, fire him, and hire someone who can!  Demand results!  Other companies do!
   

[John Ellis]

Hi friends. It's been a week since Torture Wesnesday, and believe it or not, the earth still spins. Wanted to thank you guys for the kind words. Hey.....we did all we could, but I have seen too many good jocks fired to be shocked.

Stacie, Lee, Reggie.....Magic is in very good hands. I'll take a breather and pop back up on-air soon enough. Again, appreciate the support.

Ellis

[eacalhoun1]

Hi friends. It's been a week since Torture Wesnesday, and believe it or not, the earth still spins. Wanted to thank you guys for the kind words. Hey.....we did all we could, but I have seen too many good jocks fired to be shocked.

Stacie, Lee, Reggie.....Magic is in very good hands. I'll take a breather and pop back up on-air soon enough. Again, appreciate the support.

Ellis

And how's Lauren Morris?

[Scooter Lesley]

Once again, I'll put my size 12 footprint in on this mess.  Bo & Lauren didn't work.  Their attempt, with that Awww-ful playlist in tow.  Poor Lauren...what pencilneck thought for one moment that
Bo McDonald was Air Talent?  However, John Ellis has Talent, and just needed a chance; an honest chance!  So, John & Lauren didn't work.  Their attempt, with that Awww-ful playlist in tow.
Am I the only one that sees a pattern here?  As I said in an earlier post: It's not the Messengers,
it's the Message!  That Awww-ful, burnt, toasted, overplayed, lame, never changing-in need of a full overhaul, hemroidal Consultant driven, limp-wristed, doornob sucking, Oprah Winfrey watchin',
never seeing a 10-share, Chicken Shh--Manure...playlist!
Now,...you don't have to sit in your office, and wonder what's wrong!