So, for those of you scoring at home...
This thread has griped that Midwest's approach is not local enough AND that it's too local.
So which is it?
... and if you were scoring at home, you wouldn't have time to be part of this thread.
I think you might have misunderstood what Busterluck meant above (not that I agree 100% with it). Think he meant they should hire more full time talent from out of market and move them to Terre Haute, and not voicetrack in from their other clusters.
I'm sorry, if you seriously want to beat Hi 99 with your brand new country station, having 2]two dayparts tracked out of Wisconsin or Michigan is NOT the way to do it. If you have to track, then fine, but use someone local that listeners still have the opportunity to interact with at remotes, events, etc.
Midwest is making the same blunder with x95.9 . They have THREE dayparts tracked out of market. Makes absolutely zero sense. It's not even giving their new stations a fair chance.
Might be one thing if the piped in shows were amazing, but none of them are. Dry, boring and all sound rushed. That won't get the job done against Emmis' live and local weekday lineups.