breaking BRW 103.3 to amp format, 60s-70s-80s to hd2

[Will]

Dude, they've been on the air for three hours, and have done nothing except segue records.  You're going to gauge them on that?  Are you serious? 

[pjc1961]

I don't know who is doing the morning show for CBS's top-40 WXRK-92.3 ("Now") in New York, but I wouldn't be completely surprised if 103.3 (whatever call letters it gets) simulcasts it.

That could save a lot of money.

On the other hand, how about a "Maximum Hitz" morning show with reduced commercials and little (if any) talk/news/weather/traffic??

Current 92~3 Now New York lineup consists of:

Mornings: Lil Cee & Sarah Lee*see new message below*
Middays: Eutopia
Afternoons: Micki Gamez
Nights: Zann
Late Nights: DJ Toro or other jocks/weekenders

I don't think they'll simulcast - if Nick Cannon was still there...maybe. The current morning show is just trying to find their sea legs for "Now" (pun intended ). In fact, newly installed PD Rick Gillette has had to practically make over the entire staff - the original weekday lineup that started on 92~3 Now in March 2009 is all gone.

The Maximum Hits/Hitz idea is a fair one. I don't know how much "talk-time" Carson Daly gets on his Amp Radio L.A. morning show, but it's likely not as much as the KIIS-FM Ryan Seacrest show.  

*Well, the morning show landscape has changed at 92~3 Now NYC as Ty Bentli (last of KBIG L.A.) joins for mornings starting Thu. 7/5/12 - AllAccess.com piece here.

CBS hasn't made a habit of syndicating its CHR-based morning shows, though...at least, not yet.

Even in other formats, I can't think of many syndicated CBS morning shows - although that will change with the upcoming CBS Sports Radio Network, for example.

[Joseph_Gallant]

Yes, CBS should go CHR.  It should have happened on WBMX.

I agree.

Had WBMX-104.1 gone Top-40, it would have only required a tweak in the music and maybe the presentation. No announcers would have had to have been let go.

[ned]

Bold move on the part of CBS....however, I give it about one year before the CHR is dropped for a simulcast of WBZ-AM.  WODS had solid numbers and billing, demographics aside.  NO ONE in the 18-34 demo is listening to radio to hear the hits.  Further, they are splitting an audience with WBMX.  I love good top 40 radio, so we'll see what happens.  If the live and local jocks actually happen it'll be great for those of us that follow the industry, but, maybe aside from the AM drive, I don't think the average listener cares if the jock is the Man-in-The-Moon and voice tracking as well.

[Turnpike Tuner]

Bold move on the part of CBS....however, I give it about one year before the CHR is dropped for a simulcast of WBZ-AM.  WODS had solid numbers and billing, demographics aside.

From what I read, it was the billing that caused the flip - CBS want's the money that WXKS/WJMN is bringing in for Clear Channel. If the ratings were there...was it just the case of sales being lazy and convincing the powers that be to flip it to make their lives easier? Wouldn't be the 1st time that happened...

[Lee Anderson]

Would Clear Channel compete with themselves with a CHR on 101.7? That would be the last possibility of what would end up there

Recently, CCM&E tightened up the playlist and relaunched MIX 102.9 as 102.9 NOW. This is designed to squeeze our competition against KISS 106.1.

[leegart]

bostonradio tweet
103.3 changes to Top 40 format called AMP...Classic 60's,70's,80's moves to HD2 starting tomorrow(6/28)

As all format changes are, it is a money based decision, CBS is going after a younger audience, the music at their station did creep up in years,  60's is great but after awhile the audience get older.  Lets face it how many big band stations are there now?

The older audience has an attachment to and a tradition of listening to the radio and disposable to income to buy the products advertised. The kids listen to streaming music on smart phones, ipods or satellite radio, have no attachment to broadcast radio, and especially given the economy and student loan debt, less disposable income to buy advertised products.

Let's see how amped CBS is going to be given these facts and the bad books to come! I'll say it again: They didn't learn JACK when they flipped CBS-FM in New York from Oldies/Classic Hits!

[fmradio1]

A couple of points...

FWIH, billing has been a problem for a long time.  Even with the musical tweaks, billing lagged behind it's ratings.  6+ doesn't tell the story.  25-54's were not good.  Something needed to happen.  

Everyone is focusing on AMP taking on Kiss and that Mix should have been the station sacrificed.  Why?  They have decent cume as is, and younger (yet still adult) demos.  Touching that would be insane.  If anything, with AMP tangling with Kiss and Jam'n, it allows Mix to focus a little more pop/rock, skew a little older, and take on Magic.  106.7 has been struggling with becoming more contemporary.  Mix can tangle with them for the older female listener.  

At the end of the day, AMP doesn't have to beat Kiss.  Not even close.  It just needs to be a preset for the demo.  Once it's established, it's cume will be higher (by quite a bit...just watch) and (obviously) the demos will be younger than when they were classic hits.  Agencies will eagerly buy that.  And that's the whole point.

[Mrtraveler01]

How much do you guys want to bet that CC will flip 101.7 to oldies when they get a hold of WFNX?

[encarta95]

How much do you guys want to bet that CC will flip 101.7 to oldies when they get a hold of WFNX?

But Oldies/classic hits is already directly served in the market by WROR. I'm thinking Jack FM.