breaking BRW 103.3 to amp format, 60s-70s-80s to hd2

[brlmedia]

speculation on new call letters for the new Amp???

[Signpost]

Now maybe CC will put Oldies instead of Rush on 101.7 ~!

[RBRadioWaves]

Biggest blunder? In trying to knock down the CHR wall of KISS and Jamn, CBS has left a hole in the market. Now CC can launch Oldies on 101.7. And if CBS drops the WODS call letters, then you can say hello to 101.7 WODS!

[Peter Q. George (K1XRB)]

speculation on new call letters for the new Amp???

There's really no reason to change the calls.  It's only once an hour that the FCC requires them.  Also, the WODS format is being relegated to the HD2 and on-line stream (minus any personalities).  WROR would be crazy not to reach out to the former WODS listenership.  They should consider going to a more "Top 40" presentation of Classic Hits, with jingles and upbeat jock patter.  The current on-air lineup of WROR would be more than able to go that route.  Some of the former WODS personalities would be perfect to add to the current WROR lineup.   

[trock]

I think the key is that they have to be live and local 24/7. Something Kiss is not right now. CBS cannot pussyfoot around with this like they kind of have in other markets. They need to cause some excitement. The problem with whtt was it sounded like just another top 40 nothing special. I remember traveling to NY and listening to the brand new (at the time) z100 and being blown away. That's the feeling they need to generate with Amp 1033 to have any chance.

[brlmedia]

I think the key is that they have to be live and local 24/7. Something Kiss is not right now. CBS cannot pussyfoot around with this like they kind of have in other markets. They need to cause some excitement. The problem with whtt was it sounded like just another top 40 nothing special. I remember traveling to NY and listening to the brand new (at the time) z100 and being blown away. That's the feeling they need to generate with Amp 1033 to have any chance.

very good point!!!

[erwin33]

Yes ok, I guess the first weeks is 10.000 songs in a row without commercials and jockless.

[brlmedia]

Yes ok, I guess the first weeks is 10.000 songs in a row without commercials and jockless.

i'd bet money on it!!

[erwin33]

Yes ok, I guess the first weeks is 10.000 songs in a row without commercials and jockless.

i'd bet money on it!!

CBS did this in every market where AMP Radio/or Now(NYC) launched

[pjc1961]

Radio Insight (per http://twitter.com/radioinsight/status/218064388521869313) notes that the apparent URL will be http://1033AmpRadio.com.

Although Lance Venta of RadioInsight seems to differ and thinks that the URL should be as it appears in bold type above...

Correction to the Boston Radio Watch copy of the CBS press release (not to the original poster): the URL for the new CHR should be: http://www.1033AmpRadioBoston.com (was redirecting to a GoDaddy.com page; now nothing).

The Boston Radio Watch copy of the press release had (I believe) the wrong URL printed, but clicking on it in the press release will direct you to (I believe) the correct web address.

Copy of original CBS press release in this Boston Radio Watch article link here.

Went to CBS Radio's site and pulled up the press release there - see here; that version is (I believe) correct.

By Noon on Thursday we'll know for sure - just have to test 'em both!